Advertise with Us

We are constantly searching for new partners who want to help us improve the iGaming industry. Partner with us, and let’s raise awareness together!

How to connect with us?

We have a relationship based on honour and trust with our UK audience. Therefore, we will only collaborate with operators who work under the licence granted by the UKGC and are ready to go through our thorough and comprehensive verification process.

Only qualified operators who share the same fundamental principles as us are invited.

“Our partnership criteria are intentionally strict because we prioritize player safety above all else,” explains Tudor Turiceanu, Chief Editor at CasinoAlpha. “While many affiliate sites will work with any operator willing to pay, we exclusively partner with UKGC-licensed casinos that demonstrate genuine commitment to player protection. This significantly limits our potential partners, but it’s a necessary sacrifice to maintain our integrity and the trust of our audience.”

What We Do at CasinoAlpha?

“What truly sets us apart is our unwavering commitment to transparency,” notes Adina Minculescu, one of our experienced reviewers. “Unlike many gambling sites that simply promote casinos without addressing potential risks, we deliberately highlight both the benefits and drawbacks of each operator.

Our mission extends beyond mere recommendations—we’re actively working to create a more informed gambling community where players understand their rights and the potential consequences of their choices.”

Our verification process includes 5 main aspects

Transparent Content Analysis

UK customers have the right to be informed!

Disclosing the website’s positive and negative aspects is utterly important in the online gambling domain. Our players from the United Kingdom are looking for transparent information in order to make a financial decision that benefits them.

As a partner of CasinoAlpha you must have:

  1. Clear explanations on what charges you take when transactions are made.
  2. Explicit reasons on why and when you as a casino operator close a UK customer’s account.
  3. Evident methods on how a casino bonus can be claimed by both new and existing customers.
  4. Exemplify the imposed withdrawing requirements in a straightforward manner.

UKGC Licence Verifications

The activity of CasinoAlpha is compliant with the regulation imposed by the United Kingdom Gambling Commission and the Gambling Act 2005.

Our partners must prove that they operate under the same legal aspects through a valid UKGC licence that can be verified on the authority’s official website.

Website’s Security Investigation

Each collaborator must demonstrate that they have the obligatory tools to prevent exploitation of customer data and cybercriminal activities.

Each operator must ensure:

  1. Use secure host
  2. Have a valid certificate of SSL encryption
  3. Have backup data
  4. Encrypt login pages

“Security vulnerabilities in gambling sites are alarmingly common and potentially devastating for players,” notes Alex Bobes, our Tech Specialist.

“Beyond the basic security measures listed, we conduct thorough testing and vulnerability assessments on potential partners’ platforms. We’ve identified critical security flaws in seemingly reputable casinos that could have exposed player data or financial information. These findings immediately disqualify operators from our partnerships, regardless of their other qualifications or financial offerings.”

Player Protection Tools

Gambling addiction is real and must be treated accordingly!

Our partners must provide UK users with a dedicated page of Play Responsible where they state and exemplify each safe tool.

The Play Responsible page must include:

  1. Game time reminder
  2. Cooling-off limits
  3. Account closure
  4. Access to account and game history
  5. Self-limits
  6. Autoplay limits
  7. Self-exclude programme
  8. Trained customer support
  9. Financial activity monitor
  10. Session limits
  11. Self-assessment tests regarding gambling addiction

Information Quality Control

We take quality control seriously, and we expect our partners to do the same!

As our Chief Editor, Tudor Turicenu, notes: “Misinformation in gambling can have serious financial consequences for players. We regularly encounter operators who present outdated bonus terms or unclear wagering requirements that mislead players.

Our verification process includes cross-referencing all promotional information with actual terms and conditions and testing claims through anonymous accounts. Operators who consistently provide accurate, up-to-date information demonstrate respect for their players—a quality we demand from all partners.”

Each partner must ensure that they keep their content:

  • Up-to-date and revised information
  • Clearly stated references on the provided advice
  • Fact-checked details according to the on-going gambling legislation
  • Examine and restate misleading and mistyped content

What You Can Expect From Us

You’ll get visibility—but not immunity.

Every single casino, brand, or promotion we publish goes through multiple layers of internal review. That includes direct playtesting, bonus redemption, dispute simulation, and deep-dive analysis of your site’s legal terms and payment practices. This is why our specialists may have harsh things to say about you.

Our authors and testers may:

  • Point out inconvenient truths about your withdrawal terms.

  • Call out predatory clauses or buried restrictions.

  • Highlight delays, inconsistencies, or confusing wording in your FAQ or bonus T&Cs.

  • Recommend your competitors if they offer better user value.

And they will do so openly, factually, and unapologetically.

“We’re not in the business of flattery. We’re in the business of facts. If you’re here for praise, you’re in the wrong place. But if you’re here to earn trust—so are we.”
Tudor Turiceanu, Chief Editor

Reach us!

We have a clear mission and a selfless devotion to helping British players make smart and informed decisions. Therefore, our reviews are unbiased, and our advice trustworthy.

To maintain our relationship and keep our punters happy, we collaborate only with casino operators who have a UKGC licence and are up-to-date with the Commissions legislative that governs it.

If you’re up for it, let’s walk together on the same path!

Why You Should Trust Us

Integrity

Integrity

Objective reviews. Unbiased ratings. Transparent expert information

Player Control

Player Control

Empowering gamblers in the fight against addiction: prevention & education resources

Safety

Safety

Safety-first online gambling. Casino sites with the latest encryption & security protocols

Independency

Independency

Original online casino database. Independent research. Authentic data analysis

Budgeting

Budgeting

Gamble risk-free: Secure fund management guidance for online casino transactions

Progress

Progress

Evolving for players: adapting our practices to meet your needs

Why CasinoAlpha?

With complete integrity and transparency, CasinoAlpha has spent 7 dedicated years reviewing over 300 casinos to prioritize UK players' interests first. Our uncompromising experts use in-depth testing methods cultivated over time through an unwavering commitment to honesty. We have rightfully earned our reputation by continuously updating our practices to build an environment of trust. Our purpose is for you to feel confident and secure entrusting us to guide you to your best casino choice.

Read About Our Editorial Process

Meet Our Experts

Why Trust Our Experts

CasinoAlpha authors are highly trained professionals with diverse backgrounds. They each employ a particular set of skills that shape our content to match our standards of quality. By using technical know-how, mathematical and statistical knowledge, legislative training, or in-depth research experience, they offer you the informed, unbiased guidance you need to gamble safely and to maximize your odds of success.

See all Authors

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