Advertiser Disclosure

Paid Partnerships

CasinoAlpha UK establishes paid partnerships with different casino brands present in the United Kingdom gambling market. Therefore, our company receives a special commission from each brand it collaborates with, according to the established deal.

Since the focal point of our company is ensuring the player’s security, we reserve the right to carefully select the brands we form partnerships with. This is precisely why you will only find licensed UK online casinos, that have passed through multiple and various verifications.

At CasinoAlpha UK, we believe transparency isn’t optional—it’s the standard. That’s why we’re laying out how we fund this platform and why no brand can buy a better review or score.

This disclosure is part of our commitment to put the player first, even if that means losing a deal. And yes—it’s happened before.

How we make money

The CasinoAlpha affiliate team takes part in negotiations and establishes the paid deals. They have a vast portfolio of over 200 casino brands that became partnered with CasinoAlpha.

Each casino company is first analyzed in depth to determine if it meets our safety and security standards. If it passes our tests, our team will strike a deal with that respective company, which will be posted on our website, later on.

Our team never makes partnerships with casino companies that have not passed our extensive verifications and, so, we won’t list a casino that is not secure, on our website.

CasinoAlpha provides varied deals

At casinoalpha.com/uk, UK players will find a varied range of promotions.

When our affiliate team negotiates the deals to be posted on casinoalpha.com/uk, they also make sure to include multiple types of offers (like no deposit bonuses, welcome bonuses etc). The reasoning behind this is to provide you with multiple options to choose from, regardless if you’re a beginner or a professional player.

The reality of affiliate marketing in the gambling industry is that it’s a volume business,” notes Adela Mariuța, our Player-Centric Reviewer.

“While we do reject casinos that fail our safety checks, players should understand that our business model incentivises us to present casinos in an attractive light. This is precisely why we’ve implemented a multi-expert review system—to ensure that commercial interests don’t override player protection. Always remember that even ‘licensed UK casinos’ can have significant differences in how they treat players, particularly regarding withdrawal speeds and bonus terms.”

Money does not influence CasinoAlpha’s reviews

Even though CasinoAlpha UK receives compensation for each one of the displayed deals, money does not influence the accuracy of the information included in our reviews.

Each casino review is objective and unbiased and presents the experience our expert team had, as players, with a particular UK gambling site. Moreover, the content displayed on casinoalpha.com/uk is based exclusively on the casino performance at the time of the review.

The CasinoAlpha team also updates the content according to the industry’s standards and recent changes.

Our casino partners cannot pay us to change any information displayed in our reviews, in their favour. This includes advice, recommendations, tips, Pros & Cons, ratings and so on.

“Our commitment to objective reviews exists within the reality of our business model,” acknowledges Alex Bobes, our Tech Disruptor.

“While we never alter our factual findings for payment, there’s an unavoidable tension between being a commercial affiliate and an impartial reviewer. We address this by separating our review and affiliate teams completely, and by implementing a standardized testing protocol for all casinos.”

The CasinoAlpha experts put safety first!

“Safety in online gambling extends beyond just licensing,” emphasizes Adina Minculescu, our Legal Decoder.

“While we verify UKGC licensing as a baseline requirement, players should understand that this only ensures the casino meets minimum regulatory standards. Our safety checks include examining a casino’s complaint history, testing their responsible gambling tools, and evaluating their data protection practices. However, even casinos that pass our checks can still have predatory terms buried in their conditions. I always advise players to set strict deposit limits regardless of how trustworthy a casino appears, and to avoid chasing losses under any circumstances.”

To ensure safety, the CasinoAlpha team uses a strict review system, split into multiple steps. Since multiple experts carry on several tests on an online casino, we can establish right away which gambling platform is safe to use and which isn’t. So, you can count on our expertise and particular attention to details for each and every piece of content posted on casinoalpha.com/uk.