Advertiser Disclosure

How We Make Money

CasinoAlpha is an affiliate marketing company, functioning under its parent company, Extremoo Marketing SRL. The company registration number for Extremoo Marketing SRL is J23/6289/2017, and its VAT code is RO38630895. It is registered under the Romanian economic legal framework. We are able to earn referral commissions from casino brands when you, the user, sign up using the links on our platform. This is due to our business model.

The commissions we receive from casino operators vary from one brand to another. It typically ranges from fixed Cost Per Acquisition CPA fees to Revenue Share percentages based on operator earnings.

Keep in mind, there is no cost on your part. The commissions we receive originate from the casino’s marketing budget, not your deposit or losses. CasinoAlpha always fully discloses its affiliate status on every page listing a casino with redirecting links, as part of our strong commitment to staying transparent with our readers. All the disclosure messages are present before the promotional content, so users are informed before they start browsing or gambling.

How Affiliate Links Work

A specific technical process is triggered if you decide to click a link on CasinoAlpha. A tracking cookie, which is the term used for a data file, shall be placed in your browser. That file carries a unique tracking ID, a unique timestamp, and a referral source.

The data file placed shall stay active between 30 and 90 days in your browser, the standard timeframe for online affiliate links. When the tracking cookie is active, if you sign up as a new user using a CasinoAlpha link, the casino platform knows you have been redirected from our website. Then, your presence and gambling activity are added to the financial amount that represents our total commission received.

Still, commissions only happen when you take a certain action set beforehand, such as making a deposit higher than a required minimum, completing a certain number of wagers, or wagering a certain sum of money. The commissions originating from your actions that are paid to us do not add any cost to your spending. They also don’t add any extra fees to your casino spending. The incurred casino costs for you remain the same whether you access the casino directly or by following a referral link.

What This Means for You

CasinoAlpha’s business model allows us to offer our audience detailed and honest casino reviews. We are able to create them using the funds we receive from the commissions offered by casino businesses with whom we have commercial partnerships. The content present on CasinoAlpha is completely free of charge and fully accessible to users visiting our platform. At the moment, we have an average of 600 casino reviews, more than 900 casino comparison and analysis articles – all created by our team of experts.

In order for CasinoAlpha to remain free of charge, we rely on you, the user, and your trust. If we made fake recommendations for unworthy brands only for financial gain, our readers would leave us, and so would our revenue. Hence, our team tries to always make objective assessments and give trustworthy recommendations. This results in a dual effect, as we get to serve our users’ best interests and keep our business sustainable.

As we use our 47-factor methodology to create casino reviews, we get to help you avoid casino platforms we flag as problematic or predatory. This will never change for our business, no matter the nature of partnerships we have with the brands we list. You can learn more about our editorial process from our dedicated page.

Our Editorial Independence

CasinoAlpha has a strong separation between commercial partnerships and our editorial publications, led by our Founder and Chief Editor, Tudor Turiceanu. The editorial team has the final say when it comes to the casino ratings we give and the casino reviews we create. Our commercial team has no say when it comes to the ratings and reviews we come up with.

We always keep hold of documented proof of independence, including rejected partnership proposals from casino brands that failed to meet our standards despite offering substantial commission increases. Our team has previously published negative reviews of partners who have been paying significant amounts in our deals. We have also resisted the financial pressure to unorganically improve the scores that we give.

All the casino reviews we publish are subjected to our 47-factor methodology for reviewing casino brands. This methodology has been applied uniformly, based on each brand’s payments, games, bonuses, support, and user experience. The team of reviewers is not aware of the exact sums of commissions we receive, as we try to minimize any ground for bias. Then, our team of expert casino reviewers keeps editorial independence, ensuring our affiliate relationships never compromise the quality of objectivity present in our reviews.

Commission Does NOT Influence Our Ratings

Casinolpha’s work is fully governed by objectivity, above everything else. We have listed some of our best-rated casinos, with which we have no financial partnership. On the other side, we have partners that are rated below average, despite the fact that they pay us well. This proves that the financial aspect is not enough to affect our editorial choices in any way.

All the casino reviews listed on CasinoAlpha are created by 2 members of our team and vetted by our CEO before publishing. During the process, we make sure the ratings have been correctly given based on the documentation created when we tested the casino brands with a normal player account. Hence, the tests we completed are above the financial incentive we receive, and the editorial conclusions we present to our readers are more important than any financial compensation.

There were cases when our team was offered premium commissions in exchange for higher ratings and overall positive coverage, but CasinoAlpha has rejected any proposal that goes against editorial guidelines.

Our Relationship with Casino Operators

Over time, we have partnered with several casino brands using affiliate referrals. But none of these partnerships has influenced our final ratings, casino reviews, ranking placements, or preferential positions in the listings present on our page. Such features can’t be bought – including the privilege of us not making any negative remarks about a brand in our texts.

If, during our testing, a casino brand fails to pass our quality checks or we find that it engages in predatory practices aimed at you, the user, CasinoAlpha will terminate the partnership right away and modify our site’s content accordingly.

What We DON'T Do

There are some activities completely prohibited on CasiniAlpha, so we take the right decisions so that they don’t come to pass:

1. No placement of casino brands on our site is bought. Our methodology decides that, not our payment.
2. Positive comments and/or ratings also cannot be bought under any circumstances.
3. If the commission we receive increases, but the quality of the service provided to users stays the same, our rating won’t increase. Financial gain can’t alter our ratings, and neither does loss.
4. We always disclose the financial deals we have in place. Such information will never be hidden from the public.
5. Our team utilizes the same testing methodology for gambling sites that are our partners and for gambling sites that have no partnership or relationship to us.
6. If we have a negative review or conclusion about a casino company, we will always publish it until we have seen that they have fixed the issue we uncovered.

These rules are fixed when content is made and when the editorial team oversees the content creation through peer reviewing the documentation and the final cut of our texts. Under no exception can these conditions be changed or disrespected.

How Our Independence Benefits You

Our team always points out problematic actions of casino sites, so you shall receive warnings ahead of time if something turns out not to be up to standard. Such actions include, but are not limited to, unfair bonus terms, mediocre customer support, and, even more aggravating issues, such as licensing problems. Once you gather such data from us, you have the tools to protect yourself.

When our team makes a recommendation for a casino rating or review, the safety level you experience is our top priority. This is why, when you see we have given sites high ratings, it means those platforms deliver actual good performance, not that we get a good financial compensation out of the deal.

This system has been built by our team over the years, over numerous markets, as we are hoping to establish credibility between you, the players, and us, the casino experts. Taking the long-term route has proven to be successful and has led us to have a direct communication line with you, which we don’t want to lose no matter what.

Regulatory Compliance

CasinoAlpha fully complies with the Fair Trading Act requirements, which strictly forbids any predatory and deceptive business behaviour. This includes, but is not limited to, opting to transparently disclose the commercial relationship we have with our partners and clearly showing our affiliate status when operating in New Zealand.

We also meet the Commerce Commission of New Zealand when it comes to our disclosure choices. We always try to promote honest advertising by making sure New Zealand players have access to accurate information about our affiliate business model.

We follow the Privacy Act 2020 when it comes to the way we use cookies, as it is fully disclosed in our Privacy Policy page. We also follow the principles of the Consumer Guarantees Act 1993 for always offering unbiased and objective recommendations for the New Zealand readers.

Updates to This Policy

CasinoAlpha’s team undergoes a yearly review of this policy and updates it when necessary. If changes happen to the requirements imposed by the licensing body or by the Commerce Commission, they will become visible after the next update. For big changes, we notify our users directly. As for minor updates, they become active automatically after the new content goes live.

Our team keeps track of any changes in the Department of Internal Affairs for their gambling policy developments. We also closely monitor if the consumer protection standards in New Zealand suffer any modifications.

In case you have any additional questions, don’t hesitate to leave us a message via the form on our Contact Us page.