All UK Casino Groups

What Are Casino Groups and Why Do They Matter When Choosing a UK Online Casino?

Casino groups are companies or entities that operate multiple online casinos. Casinos in the same casino group are essentially sister sites, usually with distinctive features that make them different from casinos by other operators. This page will introduce you to some of the best casino groups in the UK and give you insights into identifying suitable casinos from casino groups that cater to your gambling preferences. We will also take you through our casino group review process and introduce you to the specific metrics against which we assess UK casino operators.

Why This Matters

Some of the highest rated casinos in the UK are members of established and well-known casino groups. Identifying a good casino group saves you the need to check many different casinos differently when looking for a casino with specific features.

What we do at CasinoAlpha is narrow down the extensive list of casino group options at your disposal to just a few that are worth your time. We take care of the hardest phase, which is separating the decent casino groups from the mediocre ones, and leave you to choose from options that we have verified to be legit and trustworthy. You can always be sure that all our recommended casino groups have met our strict standards on player safety, site usability, game quality, customer support, and payment processing.

CasinoAlpha’s Metrics for Testing and Rating British Casino Groups

Our testing methodology for UK casino groups centers on aspects we consider most important to the average gambler. Our experts sign up for various casinos run by the same operator and try to identify features and patterns that would make them different from other casinos. We also assess these features and use the ratings to establish an overall score for the casino group in question. These are some of the factors that carry the most weight in our reviews:

• Security. This refers to all the measures a casino operator puts in place to ensure the protection of their users.
• Game Collections. This includes the number and quality of games a casino group offers in their casinos and the reputation of the game providers the operator partners with.
• Bonuses. For bonuses and promotions, we look at the number of bonuses, the terms to claim them, the rewards for each, the max win, and the qualification requirements.
• Site/App Usability. This includes site navigation, game and page load speeds, and other technical aspects.
• Payment Methods. Payment methods are the options players have for transferring funds to and from their casino accounts.

Our Review Process: The Factors We Consider in Our Casino Group Review Methodology

We pass all casino groups through a 7-step review process to ensure the operators meet our bare minimums on player safety, fairness, transparency, etc. We then rate and rank them and make them available to our readers. Here are the things we look for when creating our reviews for casino groups in the UK:

Verifying Quality Consistency Across Casino Brands Under the Same Casino Group

In our years of reviewing casino groups, we have come across several instances where not all casinos in a group passed our strict quality standards. That is why we test each casino separately before settling on a rating for the parent casino group. At the very least, we expect casinos under the same UK casino group to offer consistency in player safety policies, site usability features, and game quality.

Why We Prioritize Player Safety When Reviewing Casino Groups in the UK

Player safety is a fundamental consideration in all our CasinoAlpha reviews. We want to ensure all the UK casinos and casino operators we recommend prioritize transparency and fair gaming practices, as these will have a huge impact on your gambling experience. The idea is to ensure you can trust our reviews and visit the sites we recommend with confidence and a sense of security.

New Casinos, Features, and Services: How CasinoAlpha Keeps Up With Impactful Changes at Major UK Casino Groups

Top UK casino groups are always adding new casinos to their portfolios and partnering with new game providers and payment gateways. Once in a while, they will also add features like VIP programs and new promotions, which our readers need to stay abreast of.

Our CasinoAlpha experts are always on the lookout for these new changes and constantly updating our reviews, making sure all the information you receive is current and accurate. We make changes every 15 days, though we keep track of the adjustments almost in real-time.

How We Ensure CasinoAlpha’s Recommended Casino Groups Still Conform to UKGC Guidelines

If a casino group fails to apply for a UKGC license renewal after the expiry of their current one, they are no longer considered to operate legally. We are always keen on the possibility of even the most credible casino group going this direction. We also monitor the UKGC and other licensing bodies for the potential of a guideline update.

Something All Our Experts Agree On: An Online Casino is Only as Good as Its Parent Casino Group

Most of our experts at CasinoAlpha seem to agree that a casino will almost always tell you about other casinos in its casino group. So, if you are looking to relive a gambling experience but on a different site, your best bet is a casino from the same operator as the one you played at.

This is why when we review UK casino groups, we always check for consistency. Our aim is to ensure when we recommend an operator for specific attributes, our players are almost certain to find these benefits on all brands run by the operator.