Privacy policy

Explore what are the types of data we gather from our users. Discover how our team of experts at CasinoAlpha uses the data and how your personal information is protected.

1. INTRODUCTION

Welcome to CasinoAlpha’s Privacy Policy. This notice explains, in clear terms, how CasinoAlpha (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal information when you access or use casinoalpha.com (the “Website”). CasinoAlpha operates as an independent casino review and information platform, and we handle personal data in line with applicable laws, including the General Data Protection Regulation (GDPR) and other regional privacy frameworks where you live (see Regional Supplements below).

Data Controller
Extremoo Marketing SRL
Romania, Dobroesti, Ilfov, Mesteacanului 4
Email: legal@casinoalpha.com

If you have questions about this Policy or about how we process your data, please get in touch via the form available on our Contact page.

2. INFORMATION WE COLLECT

2.1. Information You Provide Directly

There are a few ways you may choose to share personal information with us. When subscribing to the newsletter, the only mandatory field is your email address; you may also provide your name, country or region, and language preferences if you wish.

If you reach us via a Website contact form, we process the name and email address you submit, the subject of your message, the content of your inquiry, and any other details you add voluntarily. Where comments or reviews are enabled, we process your name or username, email address, the comment or review content, and any rating scores you decide to post.

2.2. Information Collected Automatically

When you use the Website, certain information is collected automatically through cookies or similar technologies. This includes technical data such as your IP address, browser type and version, device type (desktop, mobile, or tablet), operating system, screen resolution, referring and exit pages, together with the date and time of your visits.

We also collect usage data, for example, the pages you view, how long you stay, click patterns and navigation paths, on-site search queries, links you click (including affiliate links), scroll depth, and other interactions with our content. In addition, we infer general location at country or city level from your IP address; we do not collect precise geolocation. Information stored via cookies and similar tools is treated as cookie data and is explained further in Section 5.

2.3. Information From Third Parties

To operate responsibly, we occasionally receive limited information from other sources. Casino operators we review may provide verification details, such as confirmation of licence validity or game providers, used solely for accuracy checks.

Analytics providers may supply aggregated, anonymised performance metrics, and advertising partners may share ad performance information that does not identify you (non-PII). We do not purchase or obtain personal data from data brokers.

3. HOW WE USE YOUR INFORMATION

We process personal data for the purposes below.

3.1. Purpose Table

Purpose Data Used Legal Basis (GDPR / Global)
Newsletter delivery Email, name, preferences Consent (Art. 6(1)(a)); under PIPEDA/LGPD: consent
Responding to inquiries Contact form data Contract / Legitimate interest (Art. 6(1)(b)/(f))
Website functionality & improvements Usage data, technical data Legitimate interest (Art. 6(1)(f))
Analytics & performance monitoring Cookies, usage data, IP address Legitimate interest / Consent where required (EEA/UK consent for GA4)
Fraud prevention & security IP address, technical data, access logs Legitimate interest / Legal obligation
Legal compliance & obligation Relevant data as required Legal obligation (Art. 6(1)(c))
Affiliate tracking Click data, referral information Legitimate interest / Consent where required

Regional note: In the EEA/UK, GA4 and marketing cookies require opt-in consent; Matomo operates on legitimate interests with strong privacy controls (opt-out available). Outside the EEA/UK, consent or opt-out models apply as local law requires.

3.2. Detailed Purposes

Newsletter & Communications. We use your details to send casino reviews, bonus offers, and industry news. We also share updates about the Website and our services. When you contact us, the information you provide is used to respond to your questions and support requests.

Website Operations. Data is processed to run the Website reliably: delivering core functionality, reflecting your preferences where applicable, remembering settings so you do not need to re-enter them, and protecting the service against abuse while maintaining security.

Analytics & Improvement. We study how visitors use the Website to understand behaviour and traffic patterns, identify popular content and features, test new functionality, optimise the user experience, and diagnose technical problems when they occur.

Security & Fraud Prevention. To keep the service safe, we detect and prevent fraudulent activity, monitor for threats and vulnerabilities, block spam and abusive behaviour, and enforce our Terms and Conditions when necessary.Legal Compliance. Certain processing is carried out to meet legal and regulatory requirements, respond to lawful requests or court orders, protect our legal rights and interests, and comply with tax and financial reporting obligations.

Affiliate Marketing. We track referrals to casino operators so commissions are attributed correctly and the effectiveness of our recommendations can be measured. For transparency, see Section 12 for the full disclosure.

3.3. Legitimate Interests

When we rely on legitimate interests, these include operating and improving our services, providing free high-quality content, securing the Website and preventing fraud, understanding user preferences to deliver relevant content, sustaining our business model through affiliate marketing, and analysing performance to improve the user experience. We have completed a Legitimate Interest Assessment (LIA) and concluded that these interests are not overridden by your rights and freedoms.

4. LEGAL BASIS FOR PROCESSING UNDER GDPR (EEA/UK)

For EU/EEA and UK residents, we process personal data under GDPR/UK GDPR Article 6. The applicable legal basis depends on the context.

4.1. Consent (Art. 6(1)(a))

We rely on consent where you actively agree to specific processing. This covers newsletter subscriptions, the use of marketing cookies (for example, Google Analytics 4 for EEA/UK users), advertising and marketing communications, and optional data collection such as surveys or preference fields.
You may withdraw consent at any time; withdrawal does not affect the lawfulness of processing carried out before withdrawal. To withdraw, use the Unsubscribe link in any newsletter or adjust your choices in Cookie Settings for cookies.

4.2. Legitimate Interests (Art. 6(1)(f))

We process data on the basis of legitimate interests for website analytics (Matomo), fraud prevention and security, site functionality and improvements, affiliate tracking, responding to enquiries, and general business operations. We have assessed these interests and concluded that they do not override your fundamental rights and freedoms. You may object at any time, see Section 9.6.

4.3. Legal Obligation (Art. 6(1)(c))

Some processing is necessary to comply with legal requirements. This includes complying with court orders or legal processes, tax and financial record-keeping, regulatory compliance, and responding to lawful government requests.

4.4. Contract (Art. 6(1)(b))

We also process data where it is necessary to perform a contract or to take steps at your request before entering into one. This covers providing services you request, processing enquiries and support requests, and fulfilling our obligations under the Terms and Conditions.

Other Regions: Where GDPR does not apply, we process data under the legal bases available in your jurisdiction (see Regional Supplements).

5. COOKIES AND TRACKING TECHNOLOGIES

5.1. What Are Cookies?

Cookies are small text files stored on your device. They help us remember preferences and understand how you use the Website.

5.2. Types of Cookies We Use

A. Strictly Necessary Cookies

These are essential for the Website to function and cannot be disabled.

Cookie Name Provider Purpose Duration
CookieCarousel CasinoAlpha Manages cookie consent banner display 12 months
CookieConsent CasinoAlpha Stores your cookie consent preferences 12 months
g_state CasinoAlpha Maintains application state and user session Session
Secure-wp-show-GLOBAL ES CasinoAlpha WordPress security token for CSRF protection Session

Legal Basis: Necessary for site operation / Legitimate interests (GDPR Art. 6(1)(f)); no consent required for strictly necessary cookies.

B. Analytics and Performance Cookies

Help us understand how visitors interact with the Website.

1) Matomo Analytics (Self-Hosted, Privacy-Focused)
Cookie Name Purpose Duration Data Collected
_pk_id.* Recognises returning visitors 13 months Anonymised visitor ID
_pk_ses.* Tracks pages in current session 30 minutes Page views, time on site
_pk_ref.* Stores referral information 6 months Traffic source

What is Matomo? An open-source, privacy-focused analytics platform hosted on our EU servers.
Privacy features: EU hosting; no third-party sharing; auto-deletion after 24 months; honours Do Not Track (DNT); GDPR-aligned by design.
Not collected: PII, cross-site tracking, ad profiles.
Purpose: Behaviour insights, content/navigation improvements, issue diagnosis, performance measurement.
Legal Basis: Legitimate interests (Art. 6(1)(f)), supported by an LIA.
Opt-out: Update Cookie Settings or enable DNT (Matomo honours DNT).
More info: https://matomo.org/privacy/

2) Google Analytics 4 (GA4)
Cookie Name Purpose Duration Data Collected
_ga Distinguishes unique users 2 years Anonymised user ID
ga* Maintains session state 2 years Page views, events, session data
_gid Distinguishes users 24 hours Short-term user ID
_gat Throttles request rate 1 minute Rate limiting

Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Configuration: IP anonymisation; data sharing with Google disabled (no advertising features); User-ID off; no remarketing; Google Signals off; data retention 14 months; cookie timeout up to 24 months.
Purpose: Comprehensive analytics; behaviour and content analysis; traffic sources; conversion tracking (e.g., newsletter signups, affiliate clicks); benchmarking and performance monitoring.

Legal Basis:

For EEA/UK: Consent (Art. 6(1)(a)), explicit opt-in before activation.

For Non-EEA/UK regions: Legitimate interests or consent per local law.

International transfer: Data may be processed in the USA.
Safeguards: EU-US Data Privacy Framework (DPF); SCCs; encryption; access controls; security audits.
DPA: In place with Google (GDPR Art. 28).
Policies & opt-out:

C. Marketing and Advertising Cookies

Track activity for campaign measurement and relevant advertising.

Cookie Name Provider Purpose Duration
utm_* CasinoAlpha Tracks marketing campaigns Session

Legal Basis: Consent where required (GDPR Art. 6(1)(a)).

D. Notification Cookies

Cookie Name Purpose Duration
_webpushEndPoint Stores web push notification endpoint 12 months
_webpushLastVisit Tracks last visit for notification timing 12 months

Purpose: Optional web push notifications for promotions and updates.
Legal Basis: Consent (Art. 6(1)(a)).

5.3. Cookie Consent Management

On first visit, a cookie banner (CookieCarousel) appears with options to Accept All (all categories) or Reject All non-essential cookies. Consent must be freely given and is revocable at any time. Your choices are stored in CookieConsent for 12 months, after which we will ask again.

5.4. Managing and Controlling Cookies

Browser settings

Analytics-specific opt-out

  • GA: install the opt-out add-on (link above).
  • Matomo: use Cookie Settings to reject analytics; enable DNT (honoured by Matomo).

Do Not Track (DNT)

  • Matomo honours DNT.
  • GA does not by default (use the add-on).
  • Marketing cookies follow your consent choices regardless of DNT.

5.5. Withdrawing Consent

Use Cookie Settings (footer) to choose “Necessary Only” or customise, then Save Preferences. Effects are immediate and do not affect earlier lawful processing. Some features may be limited.

5.6. Consequences of Disabling Cookies

Category Impact
Strictly Necessary Banner may reappear; some security/session features may fail
Analytics No functionality loss; our ability to improve UX is reduced
Marketing Fewer relevant ads; affiliate attribution may be affected
Preference Language/region/currency must be re-selected each visit
Notifications Web push disabled; you may miss updates

5.7. Third-Party Cookies

  • Embedded Content (YouTube videos: Google cookies)
  • Social share buttons (Facebook, Twitter/X, LinkedIn cookies)
  • Affiliate tracking (casino operator cookies when you click links).

Policies:

5.8. Cookie Lifespan and Deletion

Session cookies are deleted when you close your browser; persistent cookies expire as specified (max 24 months). You can manually delete cookies via browser settings at any time.

5.9. Technical Cookie Implementation

  • WordPress Integration (e.g., security cookies like Secure-wp-show-), g_state for application state.
  • Cookie Security: Secure flag over HTTPS; SameSite for CSRF protection; HttpOnly for security-sensitive cookies.

5.10. Cookie Audit and Monitoring

We audit cookies regularly to keep this policy accurate. Last audit: 14.10.2025 • Next scheduled audit: 11.2026

6. THIRD-PARTY SERVICES AND DATA SHARING

We share data with trusted third parties only where necessary.

6.1. Analytics Services

A) Matomo Analytics (Self-Hosted)

  • Provider: Self-hosted on our EU servers (no external processor)
  • Location: Germany
  • Relationship: We are Data Controller; Matomo is our tool (not a separate processor)
  • Data Collected: IP addresses; pages visited/time spent; referral source; device type/browser (anonymised); geographic location (country/city from IP); click events/interactions.
  • Not Collected: PII; cross-site tracking; data shared with advertisers.
  • Privacy Features: EU-hosted; no third-party sharing; honours DNT; GDPR-aligned.
  • Purpose: Behaviour insights, UX improvements, performance monitoring
  • Legal Basis: Legitimate interests (Art. 6(1)(f)) — LIA conducted
  • Retention: 24 monthsOpt-Out: Cookie Settings or enable DNT
  • More Info: https://matomo.org/privacy/

B) Google Analytics 4 (GA4)

  • Provider: Google LLC
  • Address: 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  • Relationship: Processor (GDPR Art. 28, DPA in place)
  • Data Collected: IP addresses; pages viewed/user journeys; session duration/bounce rate; traffic sources/referrals; device info (type, OS, browser); approximate location (city level); custom events/interactions; conversion tracking.
  • Disabled: Advertising features; Google Signals; enhanced ad measurement.
  • Privacy Configuration: Data sharing with Google disabled; data retention 14 months; cookie timeout ≤24 months.
  • Purpose: Analytics, behaviour insights, traffic sources, conversions, benchmarking, performance monitoring.
  • Legal Basis: EEA/UK: Consent (explicit opt-in).
  • Non-EEA/UK: legitimate interests or consent per local law.
  • Transfers to USA with DPF certification/SCCs and additional safeguards (encryption, access controls, audits).

Policies:

6.2. Comparison: Matomo vs. Google Analytics

Feature Matomo Google Analytics
Hosting Self-hosted EU Google USA
Data Ownership 100% ours Shared with Google
Privacy Focus Very high Moderate (configured)
GDPR Built-in Yes Requires config + consent
International Transfer None (EU only) Yes (EU → USA)
Third-Party Access None Google (no ad use)
IP Anonymisation 2 bytes 1 byte
DNT Respect Yes No
Data Retention 24 months 14 months
Legal Basis Legitimate interests Consent (EEA)

Why both: Matomo for privacy-first analytics; GA4 for benchmarking/advanced features.
Your choice: Consent to both, Matomo only, or neither via Cookie Settings.

6.3. Casino Operators (Affiliate Relationships)

Important affiliate disclosure: CasinoAlpha earns commissions when you register/play at casinos through our links.

How affiliate tracking works: You click a tracked link → the operator places a cookie (typically 30–90 days) → you register and/or deposit → the operator attributes the referral to CasinoAlpha → we receive commission (e.g., €20–€150 CPA or 20%–40% revenue share).

  • Data shared with the casino: referral source (casinoalpha.com), click timestamp, our affiliate ID, click ID (session).
  • Data shared back to us: aggregate conversion info and commission due.
  • We do not receive: your name, email, address, deposit amounts, balances, payment details, or gameplay data.

Once you visit a casino, you are subject to their Terms and Privacy Policy. Review those before registering.

Editorial independence: See our Editorial Policy

Legal Basis: Legitimate interests for affiliate tracking (Art. 6(1)(f)); consent (Art. 6(1)(a)) if required by the operator.
Opt-Out: Reject Marketing Cookies in Cookie Settings (may affect referral attribution).

6.4. Email Service Provider

  • Provider: Aweber
  • Purpose: Newsletter delivery and email marketing
  • Data shared: email address, name (if provided), preferences, engagement (opens/clicks)
  • Legal Basis: Consent (Art. 6(1)(a))
  • Privacy: https://www.aweber.com/privacy.htm

6.5. Hosting and Infrastructure

  • Provider: Google Cloud
  • Location: EU/EEA
  • Services: Website hosting, CDN, DDoS protection, SSL/TLS, database management, backups
  • DPA: GDPR-compliant DPA in place
  • Data transferred: Operational website data as necessary
  • Legal Basis: Legitimate interests (Art. 6(1)(f))

6.6. When We Must Disclose Data

  • Legal obligations: court orders, subpoenas, legal processes; compliance with laws/regulations; lawful requests from authorities; tax/financial reporting.
  • Protection of rights: enforce Terms and Conditions; detect/prevent fraud and security issues; protect our rights, property, safety; protect users and the public.
  • Business transfers: merger, acquisition, bankruptcy, sale of assets. We will notify via email and Website notice. Any acquirer must honour this Policy or seek fresh consent.
  • With your consent: any other disclosure with explicit consent.
  • Data minimisation: we disclose only the minimum necessary.

6.7. We Do Not Sell Your Personal Data

CasinoAlpha does not sell, rent, or trade personal data. Affiliate commissions are not a “sale” under GDPR/CCPA/CPRA because we do not transfer PII to operators.

6.8. Third-Party Links

The Website contains links to casino/third-party sites. Once you click, their terms and privacy policies apply. We do not control their practices and are not responsible for their content, security, or data handling. Please review third-party privacy policies before sharing personal information.

6.9. List of Third-Party Data Recipients

Recipient Purpose Location Data Shared Legal Basis
Matomo Analytics (self-hosted) EU (our servers) IP/usage Legitimate interests
Google Analytics Analytics USA IP/usage Consent (EEA); Legitimate interests (non-EEA)
Casino Operators Affiliate tracking Various Referral info (non-PII) Legitimate interests
Aweber (Email Provider) Newsletter US/EU Email, name, preferences Consent
Google Cloud (Hosting) Website hosting EU Operational data Legitimate interests
[CDN Provider] Content delivery Global IP, pages requested Legitimate interests

Full details: see subsections above.

7. INTERNATIONAL DATA TRANSFERS

7.1. Where Your Data Is Processed

  • Primary location: EU/EEA
  • Website servers: Germany, United Kingdom
  • Matomo analytics: EU (self-hosted)
  • Hosting provider: EU data centres

Most data remains within the EU/EEA.

7.2. Transfers Outside EU/EEA

  • United States (USA) – Google Analytics
  • Recipient: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  • Why transfer occurs: GA processes data on US servers to deliver analytics.

Legal basis for transfer:

  • EU-US Data Privacy Framework (DPF): Google LLC certified (see: https://www.dataprivacyframework.gov/s/)
  • Standard Contractual Clauses (SCCs): EU Commission-approved (2021, Module 2)
  • Supplementary measures: TLS 1.3 in transit; encryption at rest; strict access controls; audits; transparency reports; legal redress mechanisms
  • Your consent (EEA/UK): we request explicit consent before GA is activated (withdraw in Cookie Settings)

Your rights:

Other potential transfers:

  • Casino operators: various jurisdictions (Malta, Curaçao, Gibraltar, UK, etc.). You enter a direct relationship; their policies apply.
  • Social media platforms: Facebook, Twitter/X, LinkedIn (EU/USA as applicable) under SCCs/DPF.

7.3. Adequacy Decisions

The EU Commission recognises certain countries as providing “adequate” protection (e.g., Andorra, Argentina, Canada (commercial), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, South Korea, Switzerland, UK, Uruguay; USA for entities certified under the DPF). Full list: European Commission website.

7.4. Your Rights Regarding International Transfers

You may: be informed (as set out here); object by withdrawing consent; request details about SCCs/DPF certification; and opt out via Cookie Settings (e.g., reject GA).

7.5. No Transfer to High-Risk Jurisdictions

We do not transfer data to countries/organisations subject to EU sanctions, known for mass surveillance without safeguards, or lacking adequate protection.

7.6. Monitoring Legal Changes

We monitor developments (e.g., Schrems II, DPF updates) and adjust our approach. Material changes will be reflected in this Privacy Policy.

8. DATA RETENTION

We retain personal data only as long as necessary.

8.1. Retention Periods

Data Type Retention Period Reason
Newsletter subscribers Until unsubscribe + 30 days Processing unsubscribe requests
Contact form inquiries 2 years from last contact Support history/legal requirements
Analytics data (Matomo) 24 months Performance analysis
Analytics data (Google) 14 months Performance analysis
Cookies As specified in Section 5 Session to 24 months
User accounts (if applicable) Until deletion + legal requirements Account management
Aggregate/anonymised data Indefinitely Not personal data

8.2. Retention Criteria

We set retention based on purpose fulfilment, legal obligations, legitimate business needs (e.g., defending legal claims), and consent period.

8.3. Secure Deletion

After expiry: personal data is securely deleted or anonymised; backups are purged per schedule (max 90 days); third parties are instructed to delete data.
Deletion methods: secure overwrite; anonymisation.

8.4. Exceptions

We may retain data longer where required by law, needed for legal claims, you request retention, or data is fully anonymised.

9. YOUR RIGHTS UNDER GDPR (EEA/UK)

For EU/EEA and UK residents, the following rights apply.

9.1. Right to Access (Art. 15)

Request a copy of your personal data and related information.
How: use the Contact page form with your full name, email, and scope.
Response: within 30 days (may extend to 60 days for complex requests).
Fee: free unless requests are excessive/unfounded.

9.2. Right to Rectification (Art. 16)

Ask us to correct inaccurate or incomplete personal data. Response: 30 days.

9.3. Right to Erasure / “Right to be Forgotten” (Art. 17)

Request deletion where applicable (e.g., data no longer needed, consent withdrawn, unlawful processing, or legal obligation to erase).
Exceptions: legal retention or legal claims/public interest.
How: Contact page form. Response: 30 days.

9.4. Right to Restrict Processing (Art. 18)

Request that we limit processing (e.g., accuracy contested, legal claims). We store but limit processing. Response: 30 days.

9.5. Right to Data Portability (Art. 20)

Receive your data in CSV/JSON/XML where processing is based on consent or contract and automated. How: Contact page form. Response: 30 days.

9.6. Right to Object (Art. 21)

Object to processing based on legitimate interests or to direct marketing.

  • Legitimate interests: we stop unless we demonstrate compelling grounds.
  • Direct marketing: we stop immediately.

9.7. Rights Related to Automated Decision-Making (Art. 22)

You have the right not to be subject to solely automated decisions with legal or similarly significant effects. Our practice: we do not use such profiling. If this changes, we will notify you and explain safeguards.

9.8. Right to Withdraw Consent

Withdraw consent at any time:

  • Newsletter: click Unsubscribe
  • Cookies: update Cookie Settings
    Withdrawal is immediate and does not affect prior lawful processing.

9.9. How to Exercise Your Rights

Contact:

  • Email: legal@casinoalpha.com
  • Mail: [Company Name], [Full Address]

Or the Contact page form (preferred)

Include: full name, email, specific request, and proof of identity if needed.

Response time: 30 days (extendable to 60 days; we’ll inform you).

Fee: none unless requests are manifestly unfounded or excessive. If we refuse, we’ll explain why and inform you of your right to complain to a supervisory authority.

9.10. Right to Lodge a Complaint

Your Local Data Protection Authority (EU/EEA): https://edpb.europa.eu/about-edpb/board/members_en
UK Residents – ICO: https://ico.org.uk • Phone: 0303 123 1113 • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
You may contact us first at legal@casinoalpha.com. Judicial remedies remain available.

10. DATA SECURITY

We implement appropriate technical and organisational measures.

10.1. Technical Measures

TLS 1.3 encryption; secure hosting (ISO 27001 where applicable); WAF and network firewalls; intrusion monitoring; timely security patches; bcrypt password hashing; RBAC; 2FA for admins; encrypted backups.

10.2. Organisational Measures

Internal policies; employee training; least-privilege access; NDAs; vendor due diligence; incident response plan; periodic security audits; DPO (if applicable).

10.3. No Absolute Security

No internet transmission or storage system is 100% secure. Your responsibility: use strong, unique passwords; keep devices secure; log out on shared devices; report suspicious activity promptly.

10.4. Data Breach Notification

If a personal data breach occurs:

  • Supervisory authority: notify within 72 hours if risk to rights/freedoms

  • Individuals: notify without undue delay if high risk
    We will share: nature of breach, likely consequences, measures taken/proposed, contact point, and protective advice.

10.5. Phishing and Security Warnings

We will never request passwords or payment details by email or send urgent “account problem” links. Legitimate messages come from @casinoalpha.com (e.g., newsletter@, support@, privacy@).
If you receive a suspicious message: don’t click links/downloads; verify by typing casinoalpha.com directly; Common scams include fake bonus emails, “update payment details urgently,” and spoofed casino messages.

11. CHILDREN’S PRIVACY

Age Restriction: 18+ Only. The Website is intended for adults (18+) or the legal gambling age in your jurisdiction, whichever is higher. We do not knowingly collect data from minors and will delete such data if discovered. We are not liable for unauthorised use by minors.

Parental Controls:

Organisations:

Report concerns: use the Contact page form (subject “Minor Data Concern”).

12. AFFILIATE MARKETING DISCLOSURE

12.1. Transparency Notice

CasinoAlpha is an affiliate marketing website. We may earn commissions when you register or play at casinos via our links. This does not change your costs or bonus terms. Our reviews remain objective and based on rigorous testing.

12.2. How Affiliate Marketing Works

Steps: You visit CasinoAlpha and click a tracked link → the operator sets a cookie (usually 30–90 days) → you register and/or deposit → the operator attributes the referral → we earn commission.
Commission types: CPA (€20–€150 per qualifying player); Revenue Share (20%–40% of net gaming revenue); Hybrid.
What we receive: registration/deposit confirmation (yes/no), commission owed, aggregated data (e.g., “a player from CasinoAlpha deposited”).
What we don’t receive: your name, email, address, deposit amounts, wins/losses/balances, payment details, or gameplay data.

12.3. Impact on Your Experience

Affiliate tracking does not affect signup, bonuses, wagering requirements, odds, withdrawals, customer support, or your legal rights.

12.4. Editorial Independence

Commissions do not influence ratings. We apply a documented methodology, list only licensed casinos, and adjust ratings based on player feedback and testing. No pay-for-play.
Example: If Casino B offers better security/games/UX than Casino A, Casino B rates higher—even if Casino A pays a higher commission.
Methodology: see our Editorial Policy.

12.5. Sponsored and Featured Content

We label placements clearly: Featured Partner, Exclusive Offer, Sponsored, Ad/Advertisement. Non-labelled content follows standard editorial processes (it may still contain affiliate links).

12.6. Your Privacy in Affiliate Tracking

Operators may place tracking cookies. You can reject Marketing Cookies via Cookie Settings (note this may impact our attribution). We do not receive your PII from operators.

12.7. Regulatory Compliance

We follow: FTC Endorsement Guidelines (US) – 16 CFR Part 255 • ASA CAP Code (UK) • Consumer Rights Act 2015 (UK) • GDPR transparency (EU) • UKGC Social Responsibility Code.

12.8. Why Affiliate Marketing

It allows us to offer free, comprehensive reviews, remain independent of operators, and invest in testing and research, without charging subscription fees.

12.9. Your Choice

To avoid affiliate links: type the casino URL directly; search for the casino independently; reject Marketing Cookies in Cookie Settings. We respect your decision.

12.10. Questions About Affiliate Relationships

Contact us through the Contact page form; expect a response within 5 business days.

12.11. Summary Checklist

  • We earn commissions from referrals

  • Your costs don’t increase

  • We don’t receive your personal information from casinos

  • Editorial independence maintained

  • Ratings are methodology-based

  • Sponsored content is clearly labelled

  • You control tracking via Cookie Settings

  • We comply with FTC, ASA, GDPR

  • Your trust is our priority

13. CONTACT INFORMATION & DATA PROTECTION OFFICER

13.1. General Contact

For privacy-related questions, requests, or complaints:
Form: use the Contact page form
Response time: within 30 days

13.2. Company Information

Legal Name: Extremoo Marketing SRL
Registration Number: J23/6289/2017
Registered Address: Romania, Dobroesti, Ilfov, Mesteacanului 4
VAT Number: RO38630895
Website: https://casinoalpha.com

14. CHANGES TO THIS PRIVACY POLICY

14.1. Right to Modify

We may update this Privacy Policy periodically to reflect changes in our practices, legal or regulatory updates, new features or services, and user feedback.

14.2. How We Notify You

Material changes: email to subscribers, prominent Website notice/banner, and, where feasible, a 30-day notice period before the effective date.
Minor changes: update the Last Updated date; effective upon posting.

14.3. Your Options

If you disagree with changes, stop using the Website, delete any accounts, and request deletion of personal data (subject to legal retention). Continued use after changes means you accept the updated Policy.

14.4. Review Regularly

Please review this Privacy Policy periodically and note the Last Updated date.

15. YOUR PRIVACY RIGHTS SUMMARY

Right What It Means How to Exercise
Access Get a copy of your data Contact page form / legal@casinoalpha.com
Rectification Correct inaccurate data Contact page form
Erasure Request deletion Contact page form
Restrict Limit processing Contact page form
Portability Export your data Contact page form
Object Object to legitimate-interest processing Contact page form
Withdraw Consent Revoke consent Cookie Settings or Unsubscribe
Complain Contact your DPA/ICO Links in Section 9.10

Response time: 30 days (extendable to 60 days for complex cases).

ACKNOWLEDGMENT

BY USING THIS WEBSITE, YOU ACKNOWLEDGE THAT:

  • You have read and understood this Privacy Policy

  • You agree to the collection, use, and disclosure of your personal information as described

You consent to cookies according to your Cookie Settings
If you do not agree, please do not use the Website.

Why You Should Trust Us

Integrity

Integrity

Objective reviews. Unbiased ratings. Transparent expert information

Player Control

Player Control

Empowering gamblers in the fight against addiction: prevention & education resources

Safety

Safety

Safety-first online gambling. Casino sites with the latest encryption & security protocols

Independency

Independency

Original online casino database. Independent research. Authentic data analysis

Budgeting

Budgeting

Gamble risk-free: Secure fund management guidance for online casino transactions

Progress

Progress

Evolving for players: adapting our practices to meet your needs

Why CasinoAlpha?

With complete integrity and transparency, CasinoAlpha has spent 9+ dedicated years reviewing over 300 casinos to prioritize players' interests first. Our uncompromising experts use in-depth testing methods cultivated over time through an unwavering commitment to honesty. We have rightfully earned our reputation by continuously updating our practices to build an environment of trust. Our purpose is for you to feel confident and secure entrusting us to guide you to the best casino sites.

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Meet Our Experts

Why Trust Our Experts

CasinoAlpha authors deliver specific and easy to use casino knowledge. Our team's academic backgrounds, in different areas such as law, journalism, linguistics, mathematics, and communication, sustains the creation of informative content, which you can rely on while gambling.

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