Privacy policy

This Privacy Policy explores what personal information and data we collect from you, how we use it, and how we protect it in order to make sure your navigation on our platform stays secure.

1. INTRODUCTION

This page explores how CasinoAlpha (which will also be referred to throughout our content as “we”, “us” or “our”) gathers, uses, shares and protects visitors’ personal information when they navigate our platform (also referred as the “Website” throughout this page)/

CasinoAlpha is an independent casino review and rating service. We operate based on our strict in-house 47-factor methodology for assessing online casinos. We engage to protect gamblers’ data in accordance with applicable laws, including the General Data Protection Regulation (GDPR) and other regional privacy frameworks.

To learn more about who we are and our mission, we recommend visiting our About Us page.

2. INFORMATION WE COLLECT

2.1. Information You Provide Directly

If you make the choice to offer information that is sensitive, such as email, country, name, address, and other such details, we will gather and sort your data. In most situations, the details we collect shall appear in your contact form updates, together with the message you have sent and your specific inquiry.

If you decide to leave a player review, we will also gather and sort the same batch of your personal information. This includes your username, but also your real name, email, the content in your review, and the rating you have given to the online casino.

2.2. Information Collected Automatically

When you visit our platform, we will automatically collect cookie data from your navigation sessions. We will collect your IP address, details on your device and browser, as well as the operating system you are using. We will also collect details on the resolution of your screen, the pages you’ve clicked on and then exited, as well as the time and date stamps from your navigation history.

When you visit and use casinoalpha.ca, we will collect cookie data from your browsing sessions.

The other information and data we collect when visitors use our platform fall into the following categories:

  • The period of time you’ve spent on each individual page you’ve visited
  • The click and navigation patterns and paths
  • Every search query you’ve undergone on our platform
  • The depth of your scrolls
  • Any interactions you’ve completed with the published content on CasinoAlpha

Note: We do NOT collect specific geolocation information.

2.3. Information From Third Parties

To operate responsibly, we occasionally receive limited information from other sources. Casino operators we review may provide verification details, such as confirmation of licence validity or game providers, used solely for accuracy checks.

Analytics providers may supply aggregated, anonymised performance metrics, and advertising partners may share ad performance information that does not identify you (non-PII). We do not purchase or obtain personal data from data brokers.

3. HOW WE USE YOUR INFORMATION

3.1. Purpose Table

Purpose Data Used Legal Basis (GDPR / Global)
Sending you newsletters Your email address, name, and preferences Your consent
Answering your questions
Information you share in contact forms
Fulfilling our agreement with you or our legitimate interest
Making our website work better Usage data, technical data Our legitimate interest
Understanding site performance Cookies, usage data, IP address Our legitimate interest
Keeping your data safe IP address, technical data, access logs Our legitimate interest
Meeting legal requirements Relevant data as required Legal requirement
Tracking affiliate referrals Click data, referral information Our legitimate interest

The data we gather helps us improve our 47-factor methodology for reviewing casinos, and ensures that the content we constantly deliver meets user needs and expectations.

3.2. Detailed Purposes

It is possible that we shall send you data from our Newsletter about casino analyses, bonus suggestions, industry insights, and updates about our platform. Our team can also reach out to you in order to answer your questions or address any requests you’ve made. The data and information we gather and sort for Analytics has the purpose for us to understand the visitors of our service, their traffic models and user behaviour, to identify trending content, test new option and be able to diagnose potential technical errors.

If we complete a Website Operation, we may do so because our team of experts maintains how the platform works. Also, we might decide to do so in order for our team to offer you an improved personalised experience to you, or so we can update your sessions to your cookie setting choices. Another possible scenario is for us to need to run a security update in order to keep our platform secure.

Other reasons for collecting data may include:

  • Being able to detect and prevent fraudulent activity
  • Checking whether or not the website is safe from security threats
  • Protecting the service and users from spam content
  • Enforcing the rules we’ve set in our Terms and Conditions

We may also collect users’ data for Affiliate marketing purposes, as explained extensively on our Advertiser Disclosure page.

We do this in order to track the referrals each casino platform garners, to be able to calculate our commission properly, and to be able to evaluate if our recommendations match users’ preferences.

Note: If you want to have a professional partnership with us, you can see more details on our Advertise with us page.

3.3. Legitimate Interests

CasinoAlpha reserves the right to collect data from you in the legitimate interest. Such instances include, but are not limited to:

  • Enhancing our business model
  • Offering free helpful content to our readers
  • Keeping our security standards and preventing fraudulent occurrences
  • Understanding the preferences of users in order to deliver relevant content
  • Sustaining CasinoAlpha’s business model
  • Constantly analysing performance metrics in order to improve users’ experience

4. LEGAL BASIS FOR PROCESSING UNDER GDPR (EEA/UK)

We process personal data of visitors from EU, EEA and the UK according to the GDRP ammendments.

4.1. Consent

We are counting on your consent when you constantly acree to certain operations, such as the access to newsletter subscriptions, the use of marketing cookies, and optional data collection cases such as surveys.

It is relevant to know that you are able to withdraw consent at ay given moment. In order to cancel the subscription to our newsletter, simple use the Unsubscribe link present in any newsletter or simply modify your options in the Coockie Settings for your cookies.

4.2. Legitimate Interests

CasinoAlpha processes data according to website analytics’ interests, as well as to the interest of fraud prevention and the well functioning of the platform. We also process data in the interest of affiliate tracking and to be able to respond to enquires. Our team has personally analysed these interests and deemed they do not cross your fundamental rights and feedoms.

4.3. Legal Obligation

Some processing is necessary to comply with legal requirements. This includes complying with court orders or legal processes, tax and financial record-keeping, regulatory compliance, and responding to lawful government requests.

4.4. Contract

CasinoAlpha also processes data in order to perfrom the right steps at your requests before entering into one. This operation actually covers provinding the services you request, as well as processing enquires and support requests. It is a relevant process we need to fulfill our obligations specified in our T&Cs.

For the area where GDPR does not apply, we process data under the legal ammendments of every jurisdiction.

5. COOKIES AND TRACKING TECHNOLOGIES

5.1. What Are Cookies?

Cookies are small text files stored on your device. They help us remember preferences and understand how you use the Website.

5.2. Types of Cookies We Use

A. Strictly Necessary Cookies

These are essential for the Website to function and cannot be disabled.

Cookie Name Provider Purpose Duration
CookieCarousel CasinoAlpha Manages cookie consent banner display 12 months
CookieConsent CasinoAlpha Stores your cookie consent preferences 12 months
g_state CasinoAlpha Maintains application state and user session Until you close your session
Secure-wp-show-GLOBAL ES CasinoAlpha WordPress security token for CSRF protection Until you close your session

Legal Basis: Necessary for site operation / Legitimate interests (GDPR Art. 6(1)(f)); no consent required for strictly necessary cookies.

B. Analytics and Performance Cookies

Help us understand how visitors interact with the Website.

1) Matomo Analytics (Self-Hosted, Privacy-Focused)
Cookie Name Purpose Duration Data Collected
_pk_id.* Recognises returning visitors 13 months Anonymised visitor ID
_pk_ses.* Tracks pages in current session 30 minutes Page views, time on site
_pk_ref.* Stores referral information 6 months Traffic source

What is Matomo? An open-source, privacy-focused analytics platform hosted on our EU servers.
Privacy features: EU hosting; no third-party sharing; auto-deletion after 24 months; honours Do Not Track (DNT); GDPR-aligned by design.
Not collected: PII, cross-site tracking, ad profiles.
Purpose: Behaviour insights, content/navigation improvements, issue diagnosis, performance measurement.
Legal Basis: Legitimate interests (Art. 6(1)(f)), supported by an LIA.
Opt-out: Update Cookie Settings or enable DNT (Matomo honours DNT).
More info: https://matomo.org/privacy/

2) Google Analytics 4 (GA4)
Cookie Name Purpose Duration Data Collected
_ga Distinguishes unique users 2 years Anonymised user ID
ga* Maintains session state 2 years Page views, events, session data
_gid Distinguishes users 24 hours Short-term user ID
_gat Throttles request rate 1 minute Rate limiting

Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Configuration: IP anonymisation; data sharing with Google disabled (no advertising features); User-ID off; no remarketing; Google Signals off; data retention 14 months; cookie timeout up to 24 months.
Purpose: Comprehensive analytics; behaviour and content analysis; traffic sources; conversion tracking (e.g., newsletter signups, affiliate clicks); benchmarking and performance monitoring.

Legal Basis:

For EEA/UK: Consent (Art. 6(1)(a)), explicit opt-in before activation.

For Non-EEA/UK regions: Legitimate interests or consent per local law.

International transfer: Data may be processed in the USA.
Safeguards: EU-US Data Privacy Framework (DPF); SCCs; encryption; access controls; security audits.
DPA: In place with Google (GDPR Art. 28).
Policies & opt-out:

C. Marketing and Advertising Cookies

Track activity for campaign measurement and relevant advertising.

Cookie Name Provider Purpose Duration
utm_* CasinoAlpha Tracks marketing campaigns Session

Legal Basis: Consent where required (GDPR Art. 6(1)(a)).

D. Notification Cookies

Cookie Name Purpose Duration
_webpushEndPoint Stores web push notification endpoint 12 months
_webpushLastVisit Tracks last visit for notification timing 12 months

Purpose: Optional web push notifications for promotions and updates.
Legal Basis: Consent (Art. 6(1)(a)).

5.3. Cookie Consent Management

On first visit, a cookie banner (CookieCarousel) appears with options to Accept All (all categories) or Reject All non-essential cookies. Consent must be freely given and is revocable at any time. Your choices are stored in CookieConsent for 12 months, after which we will ask again.

5.4. Managing and Controlling Cookies

You are able to block all cookies, if one requests, but that might pose problems with how our platform will function. Based on your browser, you have the following options:

You are able to opt out of Google Analytics using the link above or the Matomo variants. Matomo respects your DNT request, while the Google option does that by default. Marketing cookies follow one’s consent regardless of DNR.

In order to gain access to more routes, our team of experts recommends you follow one of these links:

5.5. Withdrawing Consent

Use Cookie Settings (footer) to choose “Necessary Only” or customise, then Save Preferences. Effects are immediate and do not affect earlier lawful processing. Some features may be limited.

5.6. Consequences of Disabling Cookies

Category Impact
Strictly Necessary Banner may reappear, and some security features may fail
Analytics No functionality loss, but our ability to improve UX is reduced
Marketing You get fewer relevant ads, and the usual affiliate attribution may be affected
Preference Language/region/currency must be re-selected on each visit
Notifications Web push is disabled, and you may miss updates

5.7. Third-Party Cookies

When you enter our platform, you will come across several links from sites that are not us or our service. These platforms may add their own set of cookies on your device. This tends to happen frequently for social media or video content platforms, since they rely on tracking cookies to adapt their algorithm to your needs.

When you browse casinoalpha.ca, you will encounter links from sites that are not us or our service. These sites might place their own cookies on your device. Such services include Facebook, X, and YouTube.

When you click on an affiliate link to visit a casino paty, the third-party sites can place their own tracking cookies to attribute your visit and activity. Such cookies are governed by the respective third party’s privacy policy, not ours.

5.8. Cookie Lifespan and Deletion

There are two different types of cookies that can be stored on visitors’ devices based on how long they last. Session cookies are only available for a short time which will be deleted as soon as the browser is closed. Persistent cookies remain on our platform for a set period of time, but this period never exceeds 24 months.

Two types of cookies can be stored on your device based on how long they last. Session cookies are only there for a short time and are deleted when you close your browser. Persistent cookies stay on our site for a set amount of time, but never more than 24 months.

5.9. The Technical Implementation of Cookie Trackers

Our platform runs on WordPress, a platform that has its own innate cookies that apply.

5.10. Cookie Audit and Monitoring

CasinoAlpha audits cookies in order to keep our policy accurate.

6. THIRD-PARTY SERVICES AND DATA SHARING

We share data with trusted third parties only where necessary.

6.1. Analytics Services

A) Matomo Analytics (Self-Hosted)

  • Provider: Self-hosted on our EU servers (no external processor)
  • Location: Germany
  • Relationship: We are Data Controller; Matomo is our tool (not a separate processor)
  • Data Collected: IP addresses; pages visited/time spent; referral source; device type/browser (anonymised); geographic location (country/city from IP); click events/interactions.
  • Not Collected: PII; cross-site tracking; data shared with advertisers.
  • Privacy Features: EU-hosted; no third-party sharing; honours DNT; GDPR-aligned.
  • Purpose: Behaviour insights, UX improvements, performance monitoring
  • Legal Basis: Legitimate interests (Art. 6(1)(f)) — LIA conducted
  • Retention: 24 monthsOpt-Out: Cookie Settings or enable DNT
  • More Info: https://matomo.org/privacy/

B) Google Analytics 4 (GA4)

  • Provider: Google LLC
  • Address: 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  • Relationship: Processor (GDPR Art. 28, DPA in place)
  • Data Collected: IP addresses; pages viewed/user journeys; session duration/bounce rate; traffic sources/referrals; device info (type, OS, browser); approximate location (city level); custom events/interactions; conversion tracking.
  • Disabled: Advertising features; Google Signals; enhanced ad measurement.
  • Privacy Configuration: Data sharing with Google disabled; data retention 14 months; cookie timeout ≤24 months.
  • Purpose: Analytics, behaviour insights, traffic sources, conversions, benchmarking, performance monitoring.
  • Legal Basis: EEA/UK: Consent (explicit opt-in).
  • Non-EEA/UK: legitimate interests or consent per local law.
  • Transfers to USA with DPF certification/SCCs and additional safeguards (encryption, access controls, audits).

Policies:

6.2. Comparison: Matomo vs. Google Analytics

Feature Matomo Google Analytics
Hosting Self-hosted EU Google USA
Data Ownership 100% ours Shared with Google
Privacy Focus Very high Moderate (configured)
GDPR Built-in Yes Requires config + consent
International Transfer None (EU only) Yes (EU → USA)
Third-Party Access None Google (no ad use)
IP Anonymisation 2 bytes 1 byte
DNT Respect Yes No
Data Retention 24 months 14 months
Legal Basis Legitimate interests Consent (EEA)

Why both: Matomo for privacy-first analytics; GA4 for benchmarking/advanced features.
Your choice: Consent to both, Matomo only, or neither via Cookie Settings.

6.3. Casino Operators (Affiliate Relationships)

Important affiliate disclosure: CasinoAlpha earns commissions when you register/play at casinos through our links.

For complete transparency about how we maintain editorial independence despite these financial relationships, please review our detailed Advertiser Disclosure and Editorial Policy.

How affiliate tracking works: You click a tracked link → the operator places a cookie (typically 30–90 days) → you register and/or deposit → the operator attributes the referral to CasinoAlpha → we receive commission (e.g., €20–€150 CPA or 20%–40% revenue share).

  • Data shared with the casino: referral source (casinoalpha.com), click timestamp, our affiliate ID, click ID (session).
  • Data shared back to us: aggregate conversion info and commission due.
  • We do not receive: your name, email, address, deposit amounts, balances, payment details, or gameplay data.

Once you visit a casino, you are subject to their Terms and Privacy Policy. Review those before registering.

Editorial independence: See our Editorial Policy

Legal Basis: Legitimate interests for affiliate tracking (Art. 6(1)(f)); consent (Art. 6(1)(a)) if required by the operator.
Opt-Out: Reject Marketing Cookies in Cookie Settings (may affect referral attribution).

6.4. Email Service Provider

  • Provider: Aweber
  • Purpose: Newsletter delivery and email marketing
  • Data shared: email address, name (if provided), preferences, engagement (opens/clicks)
  • Legal Basis: Consent (Art. 6(1)(a))
  • Privacy: https://www.aweber.com/privacy.htm

6.5. Hosting and Infrastructure

  • Provider: Google Cloud
  • Location: EU/EEA
  • Services: Website hosting, CDN, DDoS protection, SSL/TLS, database management, backups
  • DPA: GDPR-compliant DPA in place
  • Data transferred: Operational website data as necessary
  • Legal Basis: Legitimate interests (Art. 6(1)(f))

6.6. When We Must Disclose Data

  • Legal obligations: court orders, subpoenas, legal processes; compliance with laws/regulations; lawful requests from authorities; tax/financial reporting.
  • Protection of rights: enforce Terms and Conditions; detect/prevent fraud and security issues; protect our rights, property, safety; protect users and the public.
  • Business transfers: merger, acquisition, bankruptcy, sale of assets. We will notify via email and Website notice. Any acquirer must honour this Policy or seek fresh consent.
  • With your consent: any other disclosure with explicit consent.
  • Data minimisation: we disclose only the minimum necessary.

6.7. We Do Not Sell Your Personal Data

CasinoAlpha does not sell, rent, or trade personal data. Affiliate commissions are not a “sale” under GDPR/CCPA/CPRA because we do not transfer PII to operators.

Newsletter subscribers receive casino reviews, bonus offers, and industry insights from our expert team. You can unsubscribe at any time via the link in any email.

6.8. Third-Party Links

The Website contains links to casino/third-party sites. Once you click, their terms and privacy policies apply. We do not control their practices and are not responsible for their content, security, or data handling. Please review third-party privacy policies before sharing personal information.

6.9. List of Third-Party Data Recipients

Recipient Purpose Location Data Shared Legal Basis
Matomo Analytics (self-hosted) EU (our servers) IP/usage Legitimate interests
Google Analytics Analytics USA IP/usage Consent (EEA); Legitimate interests (non-EEA)
Casino Operators Affiliate tracking Various Referral info (non-PII) Legitimate interests
Aweber (Email Provider) Newsletter US/EU Email, name, preferences Consent
Google Cloud (Hosting) Website hosting EU Operational data Legitimate interests
[CDN Provider] Content delivery Global IP, pages requested Legitimate interests

Full details: see subsections above.

Questions about data sharing or privacy practices? Contact our data protection team or review our company information for more details about CasinoAlpha’s operations.

7. INTERNATIONAL DATA TRANSFERS

7.1. Where Your Data Is Processed

  • Primary location: EU/EEA
  • Website servers: Germany, United Kingdom
  • Matomo analytics: EU (self-hosted)
  • Hosting provider: EU data centres

Most data remains within the EU/EEA.

7.2. Transfers Outside EU/EEA

  • United States (USA) – Google Analytics
  • Recipient: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  • Why transfer occurs: GA processes data on US servers to deliver analytics.

Legal basis for transfer:

  • EU-US Data Privacy Framework (DPF): Google LLC certified (see: https://www.dataprivacyframework.gov/s/)
  • Standard Contractual Clauses (SCCs): EU Commission-approved (2021, Module 2)
  • Supplementary measures: TLS 1.3 in transit; encryption at rest; strict access controls; audits; transparency reports; legal redress mechanisms
  • Your consent (EEA/UK): we request explicit consent before GA is activated (withdraw in Cookie Settings)

Your rights:

Other potential transfers:

  • Casino operators: various jurisdictions (Malta, Curaçao, Gibraltar, UK, etc.). You enter a direct relationship; their policies apply.
  • Social media platforms: Facebook, Twitter/X, LinkedIn (EU/USA as applicable) under SCCs/DPF.

7.3. Adequacy Decisions

The EU Commission recognises certain countries as providing “adequate” protection (e.g., Andorra, Argentina, Canada (commercial), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, South Korea, Switzerland, UK, Uruguay; USA for entities certified under the DPF). Full list: European Commission website.

7.4. Your Rights Regarding International Transfers

You may: be informed (as set out here); object by withdrawing consent; request details about SCCs/DPF certification; and opt out via Cookie Settings (e.g., reject GA).

7.5. No Transfer to High-Risk Jurisdictions

We do not transfer data to countries/organisations subject to EU sanctions, known for mass surveillance without safeguards, or lacking adequate protection.

7.6. Monitoring Legal Changes

We monitor developments (e.g., Schrems II, DPF updates) and adjust our approach. Material changes will be reflected in this Privacy Policy.

8. DATA RETENTION

We retain personal data only as long as necessary.

8.1. Retention Periods

Data Type Retention Period Reason
Newsletter subscribers Until unsubscribe + 30 days Processing unsubscribe requests
Contact form inquiries 2 years from last contact Support history/legal requirements
Analytics data (Matomo) 24 months Performance analysis
Analytics data (Google) 14 months Performance analysis
Cookies As specified in Section 5 Session to 24 months
User accounts (if applicable) Until deletion + legal requirements Account management
Aggregate/anonymised data Indefinitely Not personal data

8.2. Retention Criteria

We set retention based on purpose fulfilment, legal obligations, legitimate business needs (e.g., defending legal claims), and consent period.

8.3. Secure Deletion

After expiry: personal data is securely deleted or anonymised; backups are purged per schedule (max 90 days); third parties are instructed to delete data.
Deletion methods: secure overwrite; anonymisation.

8.4. Exceptions

We may retain data longer where required by law, needed for legal claims, you request retention, or data is fully anonymised.

9. YOUR RIGHTS UNDER GDPR (EEA/UK)

For EU/EEA and UK residents, the following rights apply.

9.1. Right to Access (Art. 15)

Request a copy of your personal data and related information.
How: use the Contact page form with your full name, email, and scope.
Response: within 30 days (may extend to 60 days for complex requests).
Fee: free unless requests are excessive/unfounded.

9.2. Right to Rectification (Art. 16)

Ask us to correct inaccurate or incomplete personal data. Response: 30 days.

9.3. Right to Erasure / “Right to be Forgotten” (Art. 17)

Request deletion where applicable (e.g., data no longer needed, consent withdrawn, unlawful processing, or legal obligation to erase).
Exceptions: legal retention or legal claims/public interest.
How: Contact page form. Response: 30 days.

9.4. Right to Restrict Processing (Art. 18)

Request that we limit processing (e.g., accuracy contested, legal claims). We store but limit processing. Response: 30 days.

9.5. Right to Data Portability (Art. 20)

Receive your data in CSV/JSON/XML where processing is based on consent or contract and automated. How: Contact page form. Response: 30 days.

9.6. Right to Object (Art. 21)

Object to processing based on legitimate interests or to direct marketing.

  • Legitimate interests: we stop unless we demonstrate compelling grounds.
  • Direct marketing: we stop immediately.

9.7. Rights Related to Automated Decision-Making (Art. 22)

You have the right not to be subject to solely automated decisions with legal or similarly significant effects. Our practice: we do not use such profiling. If this changes, we will notify you and explain safeguards.

9.8. Right to Withdraw Consent

Withdraw consent at any time:

  • Newsletter: click Unsubscribe
  • Cookies: update Cookie Settings
    Withdrawal is immediate and does not affect prior lawful processing.

9.9. How to Exercise Your Rights

Contact:

  • Email: legal@casinoalpha.com
  • Mail: [Company Name], [Full Address]

Or the Contact page form (preferred)

Include: full name, email, specific request, and proof of identity if needed.

Response time: 30 days (extendable to 60 days; we’ll inform you).

Fee: none unless requests are manifestly unfounded or excessive. If we refuse, we’ll explain why and inform you of your right to complain to a supervisory authority.

9.10. Right to Lodge a Complaint

Your Local Data Protection Authority (EU/EEA): https://edpb.europa.eu/about-edpb/board/members_en
UK Residents – ICO: https://ico.org.uk • Phone: 0303 123 1113 • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
You may contact us first at legal@casinoalpha.com. Judicial remedies remain available.

10. DATA SECURITY

We implement appropriate technical and organisational measures.

10.1. Technical Measures

TLS 1.3 encryption; secure hosting (ISO 27001 where applicable); WAF and network firewalls; intrusion monitoring; timely security patches; bcrypt password hashing; RBAC; 2FA for admins; encrypted backups.

10.2. Organisational Measures

Internal policies; employee training; least-privilege access; NDAs; vendor due diligence; incident response plan; periodic security audits; DPO (if applicable).

10.3. No Absolute Security

No internet transmission or storage system is 100% secure. Your responsibility: use strong, unique passwords; keep devices secure; log out on shared devices; report suspicious activity promptly.

10.4. Data Breach Notification

If a personal data breach occurs:

  • Supervisory authority: notify within 72 hours if risk to rights/freedoms

  • Individuals: notify without undue delay if high risk
    We will share: nature of breach, likely consequences, measures taken/proposed, contact point, and protective advice.

10.5. Phishing and Security Warnings

We will never request passwords or payment details by email or send urgent “account problem” links. Legitimate messages come from @casinoalpha.com (e.g., newsletter@, support@, privacy@).
If you receive a suspicious message: don’t click links/downloads; verify by typing casinoalpha.com directly; Common scams include fake bonus emails, “update payment details urgently,” and spoofed casino messages.

11. CHILDREN’S PRIVACY

Age Restriction: 18+ Only. The Website is intended for adults (18+) or the legal gambling age in your jurisdiction, whichever is higher. We do not knowingly collect data from minors and will delete such data if discovered. We are not liable for unauthorised use by minors.

Parental Controls:

Organisations:

Report concerns: use the Contact page form (subject “Minor Data Concern”).

12. AFFILIATE MARKETING DISCLOSURE

12.1. Transparency Notice

CasinoAlpha is an affiliate marketing website. We may earn commissions when you register or play at casinos via our links. This does not change your costs or bonus terms. Our reviews remain objective and based on rigorous testing.

12.2. How Affiliate Marketing Works

Steps: You visit CasinoAlpha and click a tracked link → the operator sets a cookie (usually 30–90 days) → you register and/or deposit → the operator attributes the referral → we earn commission.
Commission types: CPA (€20–€150 per qualifying player); Revenue Share (20%–40% of net gaming revenue); Hybrid.
What we receive: registration/deposit confirmation (yes/no), commission owed, aggregated data (e.g., “a player from CasinoAlpha deposited”).
What we don’t receive: your name, email, address, deposit amounts, wins/losses/balances, payment details, or gameplay data.

12.3. Impact on Your Experience

Affiliate tracking does not affect signup, bonuses, wagering requirements, odds, withdrawals, customer support, or your legal rights.

12.4. Editorial Independence

Commissions do not influence ratings. We apply a documented methodology, list only licensed casinos, and adjust ratings based on player feedback and testing. No pay-for-play.
Example: If Casino B offers better security/games/UX than Casino A, Casino B rates higher—even if Casino A pays a higher commission.
Methodology: see our Editorial Policy.

12.5. Sponsored and Featured Content

We label placements clearly: Featured Partner, Exclusive Offer, Sponsored, Ad/Advertisement. Non-labelled content follows standard editorial processes (it may still contain affiliate links).

12.6. Your Privacy in Affiliate Tracking

Operators may place tracking cookies. You can reject Marketing Cookies via Cookie Settings (note this may impact our attribution). We do not receive your PII from operators.

12.7. Regulatory Compliance

We follow: FTC Endorsement Guidelines (US) – 16 CFR Part 255 • ASA CAP Code (UK) • Consumer Rights Act 2015 (UK) • GDPR transparency (EU) • UKGC Social Responsibility Code.

12.8. Why Affiliate Marketing

It allows us to offer free, comprehensive reviews, remain independent of operators, and invest in testing and research, without charging subscription fees.

12.9. Your Choice

To avoid affiliate links: type the casino URL directly; search for the casino independently; reject Marketing Cookies in Cookie Settings. We respect your decision.

12.10. Questions About Affiliate Relationships

Contact us through the Contact page form; expect a response within 5 business days.

12.11. Summary Checklist

  • We earn commissions from referrals

  • Your costs don’t increase

  • We don’t receive your personal information from casinos

  • Editorial independence maintained

  • Ratings are methodology-based

  • Sponsored content is clearly labelled

  • You control tracking via Cookie Settings

  • We comply with FTC, ASA, GDPR

  • Your trust is our priority

13. CONTACT INFORMATION & DATA PROTECTION OFFICER

13.1. General Contact

For privacy-related questions, requests, or complaints:
Form: use the Contact page form
Response time: within 30 days

13.2. Company Information

Legal Name: Extremoo Marketing SRL
Registration Number: J23/6289/2017
Registered Address: Romania, Dobroesti, Ilfov, Mesteacanului 4
VAT Number: RO38630895
Website: https://casinoalpha.com

14. CHANGES TO THIS PRIVACY POLICY

14.1. Right to Modify

We may update this Privacy Policy periodically to reflect changes in our practices, legal or regulatory updates, new features or services, and user feedback.

14.2. How We Notify You

Material changes: email to subscribers, prominent Website notice/banner, and, where feasible, a 30-day notice period before the effective date.
Minor changes: update the Last Updated date; effective upon posting.

14.3. Your Options

If you disagree with changes, stop using the Website, delete any accounts, and request deletion of personal data (subject to legal retention). Continued use after changes means you accept the updated Policy.

14.4. Review Regularly

Please review this Privacy Policy periodically and note the Last Updated date.

15. YOUR PRIVACY RIGHTS SUMMARY

Right What It Means How to Exercise
Access Get a copy of your data Contact page form / legal@casinoalpha.com
Rectification Correct inaccurate data Contact page form
Erasure Request deletion Contact page form
Restrict Limit processing Contact page form
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