About Us

Who We Are

CasinoAlpha is an independent online casino review platform under the organisational structure of Extremoo Marketing SRL, a Romanian-registered entity with the legal identifier J23/6289/2017 and VAT code RO38630895. Our organisational type is classified as an affiliate information service, where the primary attribute of our business model centres on transparency, so we disclose all commission relationships while maintaining editorial independence as a core operational principle.

Founded in 2016, our organisation has evolved into a trusted resource with quantifiable attributes that demonstrate our expertise:

• over 600 comprehensive casino reviews,
• more than 900 published educational articles,
• and a team composition exceeding 30 gambling industry specialists.

Our UK platform, launched in 2019, was our first market-specific venture, focusing exclusively on UKGC-licensed operators and British player protection standards. We included these attributes to reflect our commitment dept, not merely show a few marketing metrics, with the purpose of impression our readers. That is the role of our articles.

If we were to define it, our mission encompasses three primary attributes: player empowerment through data-driven analysis, prioritisation of player protection over revenue generation, and maintenance of editorial freedom regardless of financial incentives.

This mission framework has led to situations when we had to reject partnership opportunities with operators who offered substantial commissions but failed our quality standards. We pride ourselves on our operational ethics, so we can’t bypass our protocol for any amount of money.

But what makes us different from the rest? The difference lies in our methodology: a 47-factor evaluation system we developed, which is applied across six major analytical categories, with particular emphasis on UKGC compliance requirements.

Here is how we put our methodology in practice: each review undergoes a verification process with a minimum dual-analyst examination, CEO-level final approval, and regular update cycles to reflect operational changes at reviewed UK casinos. This quality control framework ensures that our content maintains accuracy attributes that align with our reputation goals.

This is why our expertise spans UK-specific regulatory requirements, including UKGC licensing standards, source of funds verification protocols, self-exclusion systems via GAMSTOP integration, reality check implementations, and deposit limit enforcements that protect British players.

What We Do

We divide our service portfolio into 4 primary service entities, each with distinct operational attributes tailored for UK players.

Casino Review Service Entity: Before listing any casino review, we take the casino through our 47-factor evaluation system across the six categorical frameworks we mentioned, all of them with UK-specific emphasis:

• security attributes (UKGC licensing verification, SSL encryption protocols, GAMSTOP integration, data protection under UK GDPR),
• payment attributes (processing speed, fee structures, withdrawal limits via UK-friendly payment methods including PayPal, Bacs, Faster Payments, Trustly),
• game portfolio attributes (quantity, quality, RTP disclosures, UK-restricted games compliance),
• bonus term attributes (wagering requirements, GBP currency terms, UK advertising standards compliance),
• customer support attributes (UK phone support, live chat availability, response quality in British English),
• and user experience attributes (mobile optimisation, GBP currency display, UK-friendly interface design)

This way, we make sure each review undergoes multi-stage verification with dual-analyst examination and CEO approval before publication.

Bonus Analysis Service Entity: Before recommending any bonus offer, we conduct a real-world test of the bonus, involving:

• actual account registration under UK regulations,
• verified deposits in GBP,
• bonus redemption following UK advertising standards, wagering attempts,
• and withdrawal documentation via UK banking methods.

This testing method makes us reveal all the hidden restriction attributes you might miss at first, such as high wagering requirements, game contribution manipulation, and time pressure tactics that UK operators sometimes employ..

Ranking and Comparison Service Entity: As always, all the casinos or offers we rank and recommend were subjected first to our 47-factor test, with heavy emphasis on UKGC compliance and player protection metrics mandated by UK law.

Of course, the factor we focus on depends on the type of ranking we create. For example, for the rankings segment operators by performance attributes, we will concentrate on comparing and evaluating the UKGC licensing status, bonus fairness under UK advertising standards, mobile optimisation for British users, withdrawal speed via UK banking infrastructure, game diversity meeting UK content restrictions, UK Gambling Commission oversight strength, and customer support quality in British time zones..

Player Education Service Entity: We divide our educational content into four types:

1. The Player Guides – here we cover UK casino selection, GAMSTOP self-exclusion, and bankroll management in GBP;
2. The Legal Guides – these materials are meant for decoding UKGC regulatory frameworks, player rights under UK law, and complaint procedures via the UK Gambling Commission;
3. The Responsible Gambling Resources – these articles are focused on identifying addiction warning signs, self-exclusion tools including GAMSTOP, and UK-specific support services like GamCare and BeGambleAware.
4. The Industry Insights – our shortest article, which focus on exposing house edge calculations, RTP manipulation concerns, and deliberate friction tactics in withdrawal processes affecting British players.

Markets & Coverage

CasinoAlpha Our spans on six different markets, with the United Kingdom representing our most significant one.

United Kingdom – Our Primary Market:

Launched in 2019, this market focuses exclusively on UKGC-licensed operators, where a harsh regulatory compliance is present and includes:

• mandatory source of funds verification,
• compulsory reality checks every 30 minutes,
• deposit limit enforcements,
• GAMSTOP self-exclusion integration,
• and comprehensive safer gambling tools.

Everything we do for UK players is tailored specifically for you – British English, pounds sterling, UK payment methods like PayPal and Faster Payments, and deep knowledge of UK banking systems. We understand things like how long Bacs transfers take and why some casinos struggle with UK debit card deposits.

Ireland: Operating since 2022, our Irish platform addresses the unique challenge of evolving domestic gambling legislation, where operators often hold UKGC licences alongside other jurisdictions. Our content uses Irish English conventions covering a EUR currency focus and banking methods prevalent in the Irish financial infrastructure.

New Zealand: Established in 2021, this Oceanic market operates under the DIA (Department of Internal Affairs) regulatory framework. Content-wise, we utilise New Zealand English and jargon with NZD currency emphasis and payment methods common to Kiwi players.

Japan: Our 2024 expansion employs Japanese language content addressing international operators serving Japanese players through offshore licensing.

Latin America: Launched in 2024, we provide Spanish-language coverage across diverse LATAM jurisdictions.

Why UK Players Get Our Best: Simple – The UK has the most complex regulatory environment, so naturally, understanding and adapting to it took the longest. We’ve spent years building relationships with UK operators, understanding UKGC requirements, and learning the ins and outs of British banking. That expertise benefits every UK player who reads our reviews.

Extremoo Marketing Group - Our Parent Company

Extremoo Marketing SRL functions as our parent corporation, providing the organisational infrastructure and legal framework through which CasinoAlpha operates. The corporate registration includes Romanian jurisdiction establishment under company number J23/6289/2017, VAT identification code RO38630895, and WIPO trademark registration under index code M 2021 05253. These legal identifiers establish our legitimate business status recognised across EU and UK jurisdictions.

Since 2016, we’ve specialised in gambling affiliate marketing, but we do it differently. Most affiliates will promote anything that pays well, but we actually turn down partnerships if the operator doesn’t meet our standards. It may cost us money, but it’s kept our reputation intact.

Our company culture is built around a few key principles: we treat everyone professionally, we protect our reputation above all else, we promote people based on merit, and we never stop learning. The gambling industry changes constantly, especially UK regulations, so we’re always studying and updating our knowledge.

Here’s how our ethics work in practice: we tell you about every commission relationship, we maintain complete editorial independence, and we always put readers first. We’ve rejected partnerships worth tens of thousands because the operators had poor UKGC compliance. We’ve published negative reviews of casinos that pay us commissions when their service declines. We’ve kept low ratings despite operators offering us better deals to change them.

You can check our legitimacy through Dun & Bradstreet, our trademark registration, and our compliance with EU and UK regulations, including GDPR.

Yes, we make money when you sign up at casinos through our links – that’s how affiliate marketing works, and it’s completely legal and transparent. The difference is that potential earnings don’t influence what we write. Our rating system works the same way whether a casino offers us 20% commission or 50%

Work With Us

We’re always looking for talented people who share our mission of putting players first, especially if you understand the UK market and UKGC regulations. We offer remote work (including UK-based positions), competitive pay in pounds, performance bonuses, and support for professional development. Most importantly, you’ll be doing work that actually helps UK players stay safe rather than just trying to get them to sign up anywhere. We hire casino analysts, content writers who understand British English, legal compliance experts, SEO specialists, and sports betting analysts who know UK bookmaker regulations.

Want to join us? You can check current openings: casinoalpha.com/uk/careers and write to us using the contact form from our contact page!