About Us - Our Mission

Who We Are

CasinoAlpha is an independent online casino review platform owned by its parent company, Extremoo Marketing SRL, which is a Romanian-based entity which has the legal identifier J23/6289/2017 and VAT code RO38630895.

We are classified as an affiliate information service. The primary mission of our organization is to be completely transparent to you, the user. That’s why we always clearly state all the commercial relationships we have with casino brands, as we are striving to maintain our editorial independence as one of our main principles, as detailed in our Advertiser Disclosure.

CasinoAlpha was founded in 2021 by our Chief Editor, Tudor Turiceanu. Through the years, our company has become a reliable resource for comparing and choosing online casinos. So far, we have successfully published over 600 casino reviews, more than 900 trustworthy guides, with a strong team of gambling industry specialists.

CasinoAlpha’s Mission

Our team’s mission is made up of three essential parts:

1. Empowering players
2. Valuing player protection above any financial compensation
3. Maintaining editorial freedom

Our business model has determined us to clearly refuse any commercial partnership opportunities with casino companies that failed our strict quality standards, in the detriment of receiving substantial financial compensation. If you want to read more about our editorial principles, we have them detailed on our Editorial Policy dedicated page.

Note: When you use CasinoAlpha, you automatically agree to our Terms and Conditions, which reflect the rights and responsibilities of users accessing our casino reviews and complementary services.

47-factor Review Methodology

What sets us apart from other casino review platforms is our in-house created 47-factor methodology we use for reviewing online casinos, which is divided into 6 major casino categories. All the reviews posted by our team have been examined by 2 casino analysts and approved by our Founder and Chief Editor, Tudor Turiceanu. Moreover, our content is also frequently updated when relevant changes come to pass.

Our team is fully experienced in the regulatory frameworks of several international jurisdictions, such as the UKGC, the MGA, and other trustworthy licensing bodies that New Zealand gamblers put their trust in.

What We Do

CasinoAlpha offers a good range of casino services with a set of different rules.

Our Casino Reviews

Our 47-factor methodology for testing out online casinos is divided into 6 main categories:

1. Players’ safety always comes first for us. Thus, our team makes sure the casinos we review use SSL and have fair gaming certifications like eCOGRA. We always verify the licensing of each casino to make sure they are fully licensed and regulated by reputable international authorities like the MGA and the UKGC.
2. We prioritise the importance of payments for New Zealand players. Our team verifies the payment options and sees if there are any fees or withdrawal limits set on NZ banking methods. We then evaluate the speed and proficiency of bank transfers, debit cards, and e-wallets.
3. We understand the importance of both quantity and quality when it comes to casinos’ game catalogues. Hence, we always assess them and also verify if the RTPs are revealed in a transparent way.
4. Bonuses are also assessed by our team, so we verify their stipulations beforehand and note down details on rollover rules and wagering requirements.
5. A quick and efficient customer support service is essential for long-term gambling on a specific platform. Hence, we verify the contact options, see if the chat is available 24/7, and write down how fast the responses are delivered.
6. The user experience is essential for our team. Hence, we make sure the casinos we assess offer NZD support for players in New Zealand. We also carefully verify the website’s performance for each title. Evaluating casinos’ layouts and rating the mobile optimisation of each casino are essential aspects of our evaluation as well.

Our Casino Bonus Analysis

Our team of experts manually tests each casino as if we were in the position of players discovering a new platform for the first time. We make real deposits and opt for bonuses. We then proceed to try clearing up wagering requirements. Then, we request withdrawals and wait for the earnings to become visible in our bank accounts.

Our system helps us reveal hidden restrictions that regular New Zealand players might come across, including unrealistic wagering requirements (usually over 60x), game contribution marketing tactics, and time pressure decisions.

We translate casino technicalities into realistic options, such as showing the actual payout potential of a bonus.

Our Ranks & Comparisons

Our rankings and comparisons are the results of the 47-factor methodology we use for testing online casinos.

When we create our rankings, we take into consideration several aspects, including casinos’ reputations, the fairness of their promotions, the performance of their mobile sites, their game catalogue, the licenses they hold, and the efficiency of their customer support service.

Our comparison model helps users explore side-by-side security, payment, and promotional aspects that might affect their gambling experience. If you want, you can take a look at some of our comparison pages to see our model applied:

1. Top online casinos
2. New online casinos
3. Minimum deposit casinos

Our Player Education Service

There are 4 types of helpful resources our team creates for our New Zealand audience:

1. Player guides
2. Legal guides
3. Responsible gambling walkthroughs
4. Gambling insights

Markets & Coverage

We cover 6 different markets at CasinoAlpha, and New Zealand is our Oceanic project that serves NZ players.

New Zealand – Our Oceanic Market

Our New Zealand project was launched in 2021 at casinoalpha.com/nz/. The project focuses solely on the New Zealand gambling market, regulated by the Department of Internal Affairs (DIA), which supervises domestic gambling operations. New Zealand players have access to a wide range of international casinos licensed by reputable offshore licensing bodies such as the MGA and Gibraltar.

Our mission is to analyse the international online casinos that accept New Zealand gamblers according to the following criteria:

• Ensuring reliable licensing is available, from renowned jurisdictions like Malta, Curaçao, or Gibraltar
• Providing full NZD currency support
• Offering access to local payment availability, such as POLi transfers, NZ bank transfers, and e-wallets, which accommodate NZD payments
• Accommodating customer support services during NZST business hours
• Providing thorough mobile optimisation for smart devices commonly used in New Zealand
• Applying fair bonus conditions to players opting for bonuses from New Zealand

CasinoAlpha’s content on our New Zealand platform uses solely NZ English spelling and grammar norms. We always highlight which payment methods are accessible to NZ players, as we display all sums in New Zealand dollars.

We only list casino platforms that offer access to transparent terms, fair gaming guarantees, and helpful customer service support for the New Zealand market.

Other Market Coverage Ensured by CasinoAlpha

• The UK: casinoalpha.com/uk/
• Ireland: casinoalpha.ie/
• Latin America: casinoalpha.com/es/
• Canada : casinoalpha.ca/

Extremoo Marketing Group - Parent Company

Extremoo Marketing SRL represents our parent company, which provides CasinoAlpha with organisational infrastructure and legal framework to operate on. This corporate registration includes Romanian jurisdiction organised under the company number J23/6289/2017, VAT identification code RO38630895, and WIPO trademark registration under index code M 2021 05253. Our legal identifiers establish our business as a legitimate one, with its status recognised across international jurisdictions, including New Zealand.

Our team has specialised in gambling affiliate marketing since 2016, bringing forth a new approach that values users’ trust over financial satisfaction. Thus, we already turn down partnerships if the casino company doesn’t meet our strong criteria. This business model may earn us less money, but it has helped us maintain a reliable reputation among New Zealand gamblers.

We have a few essential rules that make up our company culture:

1. We always treat others with respect
2. We always prioritize maintaining our reputation over financial gain
3. We promote people based on the work they do
4. We never stop learning

CasinoAlpha’s Work Ethics

We maintain our editorial ethics by being fully transparent with our readers. We reveal any commission relationship, and we maintain complete editorial independence by always putting players’ interests first. We have rejected partnerships before for brands that didn’t meet our strict licensing and operational criteria.

We’ve also published negative reviews for casinos with which we have commercial partnerships if the quality of their services declines. We’ve also maintained the low ratings for casinos that offer poor services, despite being offered additional compensations to change them, as per our advertiser disclosure.

You can easily find proof of our commitment to transparency by looking at our trademark registration and our compliance with GDPR. We make money as you, the user, sign up to the online casino through our links. This is how affiliate marketing functions, and it’s a completely legal business model. Still, potential earnings don’t influence what we write, as our ratings are given the same way whether the casinos offer us 30% commisions or 60%.

Work With Us

CasinoAlpha is always on the lookout for talented professionals to become part of our team of gambling experts. We always need specialists to aid our mission of always putting players’ interests first.

Our company culture offers an environment of a merit-based work ethic. We offer our employees remote work flexibility and several professional opportunities for development. In exchange, our team members always remember that we are a player-first enterprise, as the interests of gamblers always come above any financial gains. We are currently recruiting across multiple roles, which include casino analysts and technical SEO experts.

Note: In order to receive more details on job descriptions, qualification requirements, and current job opportunities, you can email us via our Contact Us page.