About us - Our Mission
CasinoAlpha is a website that offers informative pages free of charge to educate the United Kingdom customer to make wiser financial decisions.
A preview of what CasinoAlpha does:
- Tests and reviews gambling products such as bonuses and casinos.
- Leading UK players towards better and confident financial decisions with educational guides.
- Keeping readers up to date with the latest trends in the iGaming industry.
You are our priority!
We devote to you objective reviews and transparent information.
Over the past five years, our specialists have analysed the UK gambling market casino operators to present you with the ones that are genuinely worthy of your membership.
Within this time we've managed to create editorial principles that have you and your well-being at centre stage.
Have we met our alpha?
Unfortunately, no. Our never-ending journey on finding our alpha is not even close to finishing.
What do we look for in our alpha?’
We cannot come with a straightforward answer. When we see it, we will click with it and feel it. So, trust our judgement and believe that it is worth the wait. This isn’t a race, so we’ve got nothing but time. Plus, when have we ever told you an untruth.
Why trust our team?
We pride ourselves on connecting millions of British users through unbiased and strictly implemented reviews.
We do not simply review online casinos. We can help you reach your goal!
Our research is thorough, our analysis is objective, and our manner is user-friendly.
Our leading team of iGaming experts comes from various backgrounds:
- Creative writers
- Translators and interpreters of various languages
- Marketing specialists
- Specialists in mathematical probability
- Legal counselour
They have all gathered around the same principles and mission. Get to know each one on the special Author's page.
Our core principles
We divide our principles into 4 main categories:
- Player Control
Our content is unbiased and based only on the actual experience of our experts on the casino operators. Our partners cannot influence our analytical way of thinking or alter our guiding principles.
Why is it important to us?
Our primary objective is to create a relationship based on trust with our British users. To do so, we must be transparent with how we perform our duties to them.
How we transmit factual and accurate information:
- Our content's validity and reliability are shown through our references.
- Use a wide range of sources to identify, analyse, and process certain information about a specific topic.
- We follow the United Kingdom legislation and comply with the UK Gambling Commission's strict principles.
- We encourage all our readers to share their experiences with the casinos we partner with.
We are on a path of growth, and we continually strive to improve ourselves. To do so, we appeal to our British readers to get in touch with us if they notice misleading content or errors on our website. We consider each feedback.
Our products are given by working in compliance with:
- UK Gambling Commission legislation
- The latest form of data encryption.
We use additional protection layers to improve our safety process and block malware or other types of viruses. We are doing everything to prevent damage to your devices.
We believe that each British customer is entitled to a safe space for gambling activities.
In addition to ensuring our safety, we must emphasise that even though we offer advertising support from our advertising support, every partner must work under the licence granted by the UKGC.
You have the right to be informed, and we ensure it through our compliance with General Data Protection Regulation laws. We collect, handle, and process your data with the purpose of improving our services and nothing more.
We are not owned and neither influenced by an online casino. Therefore, our content is objective and based on our iGaming expertise accumulated in more than five years in this domain. CasinoAlpha works as an independent advertising support business.
How it all started
The absence of objectivity and transparency in this niche is what made us start our mission.
Our quest in searching for our alpha casino will not end until we find it. The longer the journey, the better the destination!
We are here to provide you with:
- Accurate information in all our posts
- The pros of good casino products
- Insights on the negative aspects and risks of gambling
- Recommendations on how to proceed within safe limits and have a reliable casino session
Even though we have a financial agreement with our partners and receive monetary compensation for advertising support, this relationship does not influence our casino and bonus reviews.
We spend more than 5000 hours in research and analysis, time which cannot be paid to be altered.
We proudly connect millions of UK customers through our unbiased review system.
Our content is created by our experts who offer informative pages with the purpose of educating the British customer into making smarter financial decisions.
Advertise with us
We invite every casino operator who works under the same principles to become part of our quest. We want our never-ending journey to be shared with operators that want to grow and improve with us.
Our mission is directed toward raising awareness regarding gambling addiction.
CasinoAlpha does not promote in any way gambling addiction.
It must be noted that we do not offer professional counselling. Instead, we provide informative pages that can guide punters to responsible institutions dealing with treating and combating such an addiction.
How we keep you away from gambling addiction:
We do not promote or advertise anything related to underage gambling
We use supporting tools that can help parents restrict minors' access to certain pages.
Prevention and child protection is a subject of utterly importance to us. We help educate the young generation about the risks that come with gambling.
Encouraging the use of safe gambling tools
After countless hours of research, we have come up with a modern guide on controlling your gambling habits, based on:
- Our real-life experience as gamblers
- Our expertise after studying the phenomenon
- Applied checks on online casinos and the Responsible Gambling Tools they offer.
Your first steps at the casino must also include using responsible gambling tools, whenever possible.
Responsible gambling institutions you can reach out to
Gambling addiction is a serious matter that can most definitely take a toll on your personal life. Thus, it is important to know whose door to knock on and how to ask for professional help in such instances.
We know the ins and outs of the UK gambling industry so well that, after consultations with therapists and addiction specialists, we devised a list containing 110 places that can help you if your gambling has become a problem.
4 types of articles
Everything we do has a meaning and a special purpose. Know how each type of article can help you by going behind the scene:
This is where we create an extensive product review of each top-rated online casino, knowing that you're going to look for crucial details like:
- and more
There, we accentuate crucial elements through our Tips/Recommendation/Be aware/Important messages.
If one reviewer writes their opinion, then at least two check it for accuracy.
We do not simply present bonuses. Instead, we thoroughly test and verify to ensure you receive what it's promised.
Our aim is to give a complete picture of every offer available on our website, so that you may make a smart decision regarding your casino wallet.
Here is where you will find all about:
- Limits that can affect you directly (betting, cashout, and timeframe)
- The imposed requirements to make a successful withdrawal request
- Payment and gaming options that are available
- Promo code you need to claim an offer
This is not all! Here, you get the chance to know, in short, how to benefit from and, also, what to look after within that specific casino.
To help you make an informed decision you must know and understand how the gambling industry works and how to keep yourself within safe limits.
Our guides are not dedicated on a single subject. We divide each one based on:
We know that no matter how experienced you may be when it comes to gambling you always need a fresh perspective. We're here to give it to you and educate you for the better.
First and foremost, iGaming is an entertainment industry. We want to continue this goal by delivering texts that explain the latest trends and eye-catching topics around gambling and betting.
Using our team's knowledge and experience in the fast-paced world of mass media, we know what you want to read & discover.
And who to trust best than legit gamblers with years of experience?
At CasinoAlpha, you can bring your best every day.
We embrace those who want to guide other into making a better decision and elevate the persons around them. No matter the race, sex, national origin, age, or origin, you are invited to join us on our journey and make the gambling world a better world.
Help is what you need? We are there for you when you need us the most.
Our team is trained to answer any questions you might have. Feel free to reach out to us through our contact form.