About Us

Who Is CasinoAlpha?

CasinoAlpha operates as an independent online casino review platform under Extremoo Marketing SRL. Extremoo Marketing SRL is a Romanian-based entity, with the legal identifier J23/6289/2017 and VAT code RO38630895.

Our organization type is classified as an affiliate information service, and the primary mission of our business model is based on transparency towards you, the user.

We openly disclose all commission relationships while maintaining editorial independence as a core operational principle detailed in our Advertiser Disclosure.

Founded in 2016, we have evolved into a popular online casino resource that demonstrates our expertise through over 600 comprehensive casino reviews, more than 900 published educational articles, and a team of dozens of gambling industry specialists.

Our mission is made up of three parts: player empowerment, player protection above revenue generation, and maintenance of editorial freedom regardless of financial agreements. This framework has led to documented instances where we rejected partnership opportunities with operators offering substantial commissions but failing our quality standards. You can read more on our ethics in our Editorial Policy.

We have our own unique methodology that distinguishes us from any other casino review project. We created a 47-factor evaluation system, divided into 6 major casino categories. Every review we post has been examined by 2 casino reviewers and approved by our Chief Editor. Post-publishing, it is regularly updated when changes take effect.

This teamwork and constant verification are part of our quality control system. You can learn more about How We Review casinos via our page.

Our expertise spans multiple regulatory environments, giving us knowledge attributes that include UKGC compliance standards, DIA regulations, and multi-jurisdictional gambling frameworks across Europe, Oceania, and Asia.

What We Do

We work on various casino-related services, each with a different set of rules.

Our Casino Reviews

Our 47-point factor system is divided into 6 main categories: online casino security attributes in top online casinos, such as encryption protocols, licensing verification, and data protection, payment options, such as processing speed, fee structures, withdrawal limits, the size and quality of the casino game portfolio, the quality of the best bonuses and how fair the terms are, by wagering requirements, restrictions, and withdrawal caps, customer support options, where we look at availability, response time, channel quality, and user experience options, like mobile optimization, interface design, navigation efficiency.

Explore our A-Z casino list or check our ranking of the best online casinos for more details.

Our Casino Bonus Analysis

We conduct testing with account registration, real deposits, bonus redemption, wagering attempts, and the withdrawal process.

This system reveals hidden restrictions a player might face, including impossible wagering requirements, over 60x, game contribution manipulation, or time pressure tactics.

We translate casino technicalities into realistic choices, like presenting actual conversion potential from bonus funds to withdrawable cash. Browse our no deposit bonuses, free spins offers, or explore all casino bonus codes to see these details.

Our Ranks & Comparisons

Our scoring algorithm weighs 47 factors, all mainly focusing on player protection metrics over our revenue gain.

When we rank online casinos, we consider their brand reputation, how fair they create their bonuses, how well the site will work on mobile, how many games you can play, if the licensing is valid and if you can find help via support agents.

Our comparisons allow users to see side-by-side security, payment, and bonus details that might affect their play. Check our new online casinos, best live casinos, crypto casinos, or minimum deposit casinos and see these comparisons applied.

Our Player Education Service

Our guides are of 4 different types: player guides, covering casino games and bankroll management, legal guides, explaining regulatory frameworks and your rights as a gambler, responsible gambling resources, and industry insights, covering house edge calculations, RTP manipulation, and deliberate friction tactics in withdrawal processes.

Extremoo Marketing: Our Parent Company

Extremoo Marketing SRL is our parent corporation, providing the infrastructure and legal framework through which CasinoAlpha operates. The corporate registration has Romanian jurisdiction under company number J23/6289/2017, VAT identification code RO38630895, and WIPO trademark registration under index code M 2021 05253.

Founded in 2016, Extremoo’s 9-year timeline has always focused on the gambling industry affiliate marketing, growing our expertise in this domain, and allowing us to constantly improve our casino review methodologies. We have centred on digital marketing services within the online gambling sector, where we’ve developed relationships with over 600 casino operators while maintaining editorial independence.

Through our story so far, we have aimed to maintain unmatched professionalism, reputation integrity, and gain your long-term trust over short-term revenue opportunities. The careers of our team members have always evolved by performance rather than tenure or favouritism, and we invest constantly in our team members’ qualifications and professional growth.

Our business ethics are based on transparency, as we disclose our revenue gains on all pages containing affiliate links. See our Advertiser Disclosure for more information on this aspect. We have documented our refusal to engage in financial partnerships with casino sites that do not pass our quality checks. We don’t want to convert your clicks to money at the expense of your safety as a gambler.

We rely on external corporate verification systems, like the Dun & Bradstreet business directory, for legitimacy confirmation, WIPO trademark protection, establishing our intellectual property rights, and the EU regulatory compliance, GDPR data protection adherence, as confirmed in our Privacy Policy.

Extremoo’s affiliate business model operates on disclosed commissions, where we basically receive referral fees when users like you sign up at online casinos via our links.

Our Markets Coverage

CasinoAlpha is present in 6 distinct markets. We adapt our operations to follow each region’s legal framework and player preferences.

The United Kingdom

Launched in 2019 through casinoalpha.com/uk/, this market focuses exclusively on UKGC-licensed casinos. This means that all UK casinos listed by us are in compliance with the regulatory requirements, including source of funds verification, reality checks, deposit limits, and self-exclusion integrations.

We create and publish content that focuses on UK-specific payment methods, like PayPal, for example. The UKGC directives make up the basis for our strictly regulated market coverage, focusing on your player protection rights.

Ireland

Operating through casinoalpha.ie since 2022, our Irish platform addresses a unique challenge: making sure we cover and transmit fair reviews in a market where gambling legislation is still evolving, and operators hold multi-jurisdictional licenses.

We create and publish content that focuses EUR currency and banking methods prevalent in the Irish financial infrastructure. This includes local bank transfers and e-wallet services.

New Zealand

Established in 2021 via casinoalpha.com/nz/, we operate the NZ market version under the DIA (or the Department of Internal Affairs).

We create and publish content that focuses on NZD currency emphasis and payment methods common to Kiwi players, including POLi payments and regional bank transfers.

CasinoAlpah’s analysis on the NZ market addresses offshore casinos and how they should be evaluated for New Zealand players.

Japan

Our 2024 expansion via casinoalpha.com/jp/ uses Japanese language content and focuses on the unique regulatory context where domestic casino gambling remains restricted while international operators serve Japanese players through offshore licensing.

Our reviews and ranks use JPY currency support, Japanese interface availability, and payment methods accessible to Japanese users, such as JCB cards, ecoPayz, and cryptocurrency options, among others.

Latin America

Through casinoalpha.com/es/ launched in 2024, we provide Spanish language coverage across numerous LATAM jurisdictions, each one with a slightly different legal framework that we take into accou

There, we look at payment methods common across regional markets, including AstroPay, local bank transfers, and cryptocurrency adoption.

Work With Us

We are always looking for talented professionals to add to our team. We always need experts to help us in our mission of putting the player first.

We offer an environment of merit-based work ethic, remote work flexibility, and a chance for professional development. Your mission would be to never forget that the player is in focus, way more than our potential financial gain.

We recruit across multiple roles, including casino analysts, content writers, legal compliance experts, technical SEO specialists, and sports betting analysts.

For more details on job descriptions, qualification requirements, and current openings:

Visit casinoalpha.com/en/careers/ or send an email application via our Contact Us Page.