Most Popular Premier League Kits: Liverpool Tops the List
Curious about which Premier League kits are capturing the most attention? CasinoAlpha analyzed decades of Google search data to reveal the most popular kits among fans. Unsurprisingly, teams like Liverpool and Manchester City lead the rankings, while Ipswich Town comes in last. This guide breaks down the trends and insights into what makes these kits so appealing, offering a glimpse into how team performance and fan loyalty influence their popularity. Keep reading to see where your favourite team stands!
- Full Ranking of Premier League Popular Football Kits
- How We Ranked the Popularity of Football Kits
- Number 1 Team in Popularity is Liverpool
- Manchester United Lands Second in Our Popularity Ranking
- Arsenal Ranks Third in Our Kit Popularity Analysis
- Manchester City: The Fourth Most Popular Kits
- Chelsea Has the Fifth Most Numerous Searches
- Tottenham Hotspur Gets the Sixth Place
- The Last Three Ranked Positions: Ipswich Town, Queens Park Rangers & Middlesbrough
- Iconic Premier League Kits Through History
- Fan Favorites: Best-Selling Premier League Kits
- Top Instagram Earnings of England Players Wearing These Kits
- What About the Underperforming Teams? – Where to Check Them Out
- CasinoAlpha’s Closing Commentary
Full Ranking of Premier League Popular Football Kits
| Rank | Premier League Club | Average Monthly Google Searches |
|---|---|---|
| #1 | Liverpool | 76,008.96 |
| #2 | Manchester United | 68,668.75 |
| #3 | Arsenal | 58,156.25 |
| #4 | Manchester City | 31,198.54 |
| #5 | Chelsea | 30,327.71 |
| #6 | Tottenham Hotspur | 16,720.83 |
| #7 | Newcastle United | 11,919.17 |
| #8 | West Ham United | 10,871.25 |
| #9 | Leeds United | 10,056.67 |
| #10 | Everton | 9,632.08 |
| #11 | Aston Villa | 8,864.79 |
| #12 | Wolverhampton Wanderers | 6,188.13 |
| #13 | Crystal Palace | 3,777.71 |
| #14 | Brighton & Hove Albion | 3,032.29 |
| #15 | Southampton | 2,820.63 |
| #16 | Nottingham Forest | 2,684.58 |
| #17 | Leicester City | 1,857.71 |
| #18 | Fulham | 1,826.88 |
| #19 | Burnley | 1,773.75 |
| #20 | Brentford | 1,372.50 |
| #21 | Sheffield United | 1,261.46 |
| #22 | Bournemouth | 935.63 |
| #23 | Watford | 903.54 |
| #24 | Norwich City | 850.63 |
| #25 | West Bromwich Albion | 807.08 |
| #26 | Luton Town | 751.04 |
| #27 | Swansea City | 215.00 |
| #28 | Sunderland | 213.33 |
| #29 | Stoke City | 189.58 |
| #30 | Cardiff City | 76.67 |
| #31 | Hull City | 68.96 |
| #32 | Huddersfield Town | 46.46 |
| #33 | Middlesbrough | 41.88 |
| #34 | Queens Park Rangers | 36.04 |
| #35 | Ipswich Town | 31.67 |
How We Ranked the Popularity of Football Kits
Our team of online casino analysts collected data from Google Keyword Planner to identify the search volume for each team across the span of several years.
We started looking at the numbers from 2003, and our endpoint in time was August 2024.
The combined total searches were added up by our team and the averages were used to determine the highest and the lowest rates. Thus, we identified the most popular to the least popular UK football teams that have played in the Premier League Series.
Number 1 Team in Popularity is Liverpool
Liverpool has the most monthly searches, at 76009 monthly Google searches on average, for each month analysed.
This rate is higher by an astounding 631% higher than all the other Premier Clubs listed, as they stand at a little over 10000 monthly searches.
Liverpool’s success in this category was supported by its dominance in the 2022-2023 season. Our review of the data revealed that most people searched for that kit specifically, following the team’s popularity and performance at that time.
Manchester United Lands Second in Our Popularity Ranking
On average, there are 68669 monthly searches for Manchester United kits. This places the team behind Liverpool by a small difference.
Manchester United kits have a strong branding power, and this aesthetic is what fans are looking for. This is one of the main reasons why they stand on our podium.
In the 2023-2024 season, Manchester United created and launched a marketing campaign with superstar A-lister Barry Keoghan, which contributed to the brand’s awareness and popularity. This choice of celebrity endorsement made the 23/24 kit the most searched-for in the last few years.
Arsenal Ranks Third in Our Kit Popularity Analysis
Arsenal stands out with 58156 average monthly Google searches for their kits. This positions the popularity ranks higher by 459% as opposed to the teams from 4th place and beyond.
The most popular design was Arsenal’s kits from 2022-2023, and their fans were most active in searching for and purchasing the official merchandise.
Manchester City: The Fourth Most Popular Kits
Manchester City averaged 31199 monthly searches over several years. If we compare this value with that of his fiercest competitor, Manchester United, the difference is doubled.
The 2023-2024 season design was its most popular kit. It acquired the most searches in its subcategory, with 3706 monthly searches.
However, considering that Manchester City is the closest to the top 3, we can assert that both fan bases are dedicated, and Manchester’s football culture is still very relevant and engaging.
Chelsea Has the Fifth Most Numerous Searches
Chelsea closes on the 5th position in CasinoAlpha’s Premier League popularity analysis. We have calculated a monthly average of 30328 Google searches.
Chelsea’s most popular kit was the one created for the 2023-2024 season.
Tottenham Hotspur Gets the Sixth Place
Tottenham Hotspur has 16721 monthly searches, lower than the top positions but still very engaging in the online space.
Their most popular kit was the one created for the 2021-2022 season, a timeframe in which we have observed a search in popularity.
The Last Three Ranked Positions: Ipswich Town, Queens Park Rangers & Middlesbrough
The lowest monthly Google search rate is attributed to Ipswich Town, with just 32 individual searches per month.
Even so, considering their latest performance of debuting in the Premier League, their 2024-2025 kits are currently the most searched-for.
Better popularity performances, even if not too different from Ipswich, come from two locally-loved teams. Queens Park Rangers has 36 individual Google searches for their kits, while Middlesbrough has 42.
Iconic Premier League Kits Through History
Premier League kits have changed over time, with some becoming iconic due to key victories and memorable moments. For example, Arsenal’s “Invincibles” kit or Manchester United’s 1999 treble-winning kit remain fan favourites, contributing to their high rankings in terms of kit popularity.
Fan Favorites: Best-Selling Premier League Kits
While Liverpool tops the search rankings, fans also favour clubs like Arsenal and Chelsea for their unique designs and strong brand presence. These kits not only appeal to fans for their aesthetic but also for their association with significant victories and standout players.
Top Instagram Earnings of England Players Wearing These Kits
The popularity of a kit is often boosted by the social media presence of top players. For instance, many England players earn significant amounts through Instagram sponsorships. You can explore more about top Instagram earnings of England players to see how their online influence helps drive kit sales.
What About the Underperforming Teams? – Where to Check Them Out
Despite their kits looking fantastic, some teams may not perform up to expectations. If you want to see which teams have struggled the most, check out our breakdown of Euro 2024’s biggest underperformers and compare their kits with their performance on the field.
CasinoAlpha’s Closing Commentary
Considering that the Premier League is undoubtedly the most watched and discussed competition in the United Kingdom, here are the statements of our CEO and Chief Editor, Tudor Turiceanu:
“It’s no surprise to see Liverpool leading – fans can’t get enough of their iconic kits! Manchester United and Arsenal also put in strong showings, reflecting their massive global fanbase.
“It’s interesting to see Manchester City and Chelsea in the middle of the table despite their recent dominance on the pitch. It’s clear that fan loyalty and performance history play a big role in kit popularity, just as much as the current form. Whether you’re backing the classics or rooting for the underdogs, there’s no denying the power of a good kit.”
